---
title: "How AI answer engines name Figma"
description: "Last 28 days: named in 7 of 1,482 answers (0.5%) to buyer questions about Enterprise Software, HR & Talent and Martech & Advertising, down 0.2 points from the 28 days before."
canonical: "https://paralabs.ai/brands/figma"
last-updated: "2026-11-06"
---

# How AI answer engines name Figma

> Across 1,885 answers ChatGPT, Claude, Gemini, Perplexity and Google's AI surfaces gave to buyer questions about Enterprise Software between May 10, 2026 and November 6, 2026, Figma was named in 31 (1.6%).

Last 28 days: named in 7 of 1,482 answers (0.5%) to buyer questions about Enterprise Software, HR & Talent and Martech & Advertising, down 0.2 points from the 28 days before.

- URL: https://paralabs.ai/brands/figma
- Data through: November 6, 2026
- Domain profile: [figma.com](https://machinerelations.ai/index/domains/figma.com)

## By engine

Answers each engine gave to buyer questions about Enterprise Software, HR & Talent and Martech & Advertising, and how many of them named Figma.

| Engine | Named | Answers | Rate |
| --- | ---: | ---: | ---: |
| ChatGPT | 1 | 1,147 | 0.1% |
| Claude | 2 | 1,153 | 0.2% |
| Gemini | 30 | 1,043 | 2.9% |
| Perplexity | 3 | 1,152 | 0.3% |
| Google AI Mode | 5 | 382 | 1.3% |
| Google AI Overviews | 0 | 153 | 0.0% |

## By question type

The same answers, split by the shape of the buyer question.

| Question type | Named | Answers | Rate |
| --- | ---: | ---: | ---: |
| Best-of | 1 | 600 | 0.2% |
| Ranked list | 2 | 571 | 0.4% |
| Head-to-head | 0 | 567 | 0.0% |
| Is it worth it | 1 | 616 | 0.2% |
| How to choose | 4 | 588 | 0.7% |
| Problem first | 17 | 624 | 2.7% |
| News | 16 | 1,464 | 1.1% |

## Week by week

Figma was named in at least one answer in 18 of the 22 weeks on record; the latest was the week of November 2, 2026.

Each week's answers to buyer questions about Enterprise Software, HR & Talent and Martech & Advertising, Monday to Sunday, newest first, and how many of them named Figma. The questions asked can differ from one week to the next.

| Week of | Named | Answers | Rate |
| --- | ---: | ---: | ---: |
| November 2, 2026 (through November 6, 2026) | 1 | 185 | 0.5% |
| October 26, 2026 | 0 | 463 | 0.0% |
| October 19, 2026 | 4 | 532 | 0.8% |
| October 12, 2026 | 4 | 463 | 0.9% |
| October 5, 2026 | 2 | 485 | 0.4% |
| September 28, 2026 | 4 | 311 | 1.3% |
| September 21, 2026 | 1 | 132 | 0.8% |
| September 14, 2026 | 1 | 192 | 0.5% |
| September 7, 2026 | 0 | 184 | 0.0% |
| August 31, 2026 | 3 | 192 | 1.6% |
| August 24, 2026 | 2 | 136 | 1.5% |
| August 17, 2026 | 2 | 152 | 1.3% |
| August 10, 2026 | 1 | 139 | 0.7% |
| June 29, 2026 | 0 | 124 | 0.0% |
| June 22, 2026 | 2 | 123 | 1.6% |
| June 15, 2026 | 1 | 162 | 0.6% |
| June 8, 2026 | 1 | 134 | 0.7% |
| June 1, 2026 | 4 | 91 | 4.4% |
| May 25, 2026 | 4 | 344 | 1.2% |
| May 18, 2026 | 3 | 333 | 0.9% |
| May 11, 2026 | 1 | 144 | 0.7% |
| May 4, 2026 (from May 10, 2026) | 0 | 9 | 0.0% |

## Named first

When an answer named Figma alongside another brand in this record, it was named first in 8 of 36 (22.2%).

## Named alongside

- [Salesforce](https://paralabs.ai/brands/salesforce): named together in 12 answers
- [GitHub](https://paralabs.ai/brands/github): named together in 10 answers
- [HubSpot](https://paralabs.ai/brands/hubspot): named together in 10 answers
- [Make](https://paralabs.ai/brands/make): named together in 8 answers
- [Databricks](https://paralabs.ai/brands/databricks): named together in 6 answers
- [Okta](https://paralabs.ai/brands/okta): named together in 5 answers
- [Stripe](https://paralabs.ai/brands/stripe): named together in 5 answers
- [Pragmatic](https://paralabs.ai/brands/pragmatic): named together in 4 answers

## Other sources the engines cited when they named Figma

Domains other than Figma's own sites, ranked by the number of answers that named Figma and cited each domain. Own-site citations are shown separately below.

| Domain | Answers |
| --- | ---: |
| [crunchbase.com](https://machinerelations.ai/index/domains/crunchbase.com) | 11 |
| [saastr.com](https://machinerelations.ai/index/domains/saastr.com) | 10 |
| [acquinox.capital](https://machinerelations.ai/index/domains/acquinox.capital) | 5 |
| [linkedin.com](https://machinerelations.ai/index/domains/linkedin.com) | 5 |
| [youtube.com](https://machinerelations.ai/index/domains/youtube.com) | 5 |
| [publicsaascompanies.com](https://machinerelations.ai/index/domains/publicsaascompanies.com) | 4 |
| [saas-capital.com](https://machinerelations.ai/index/domains/saas-capital.com) | 4 |
| [softwareequity.com](https://machinerelations.ai/index/domains/softwareequity.com) | 4 |
| [aventis-advisors.com](https://machinerelations.ai/index/domains/aventis-advisors.com) | 3 |
| [home.saxo](https://machinerelations.ai/index/domains/home.saxo) | 3 |

Figma's own site ([figma.com](https://machinerelations.ai/index/domains/figma.com)) was cited in 1 of 45 (2.2%).

Across every answer run in the Machine Relations Index, not only the answers that named Figma, figma.com was cited in 2 of 36,708 (0.01%), by 2 of the 6 engines it observes. The Index is still collecting evidence on figma.com before it grades or ranks it.

Across every Enterprise Software buyer question, not only the answers that named Figma, the Machine Relations Index ranks [which sources AI engines cite for Enterprise Software questions](https://machinerelations.ai/index/categories/enterprise-software).

## All categories

| Category | Named | Answers | Rate |
| --- | ---: | ---: | ---: |
| [Enterprise Software](https://machinerelations.ai/index/categories/enterprise-software) | 31 | 1,885 | 1.6% |
| [HR & Talent](https://machinerelations.ai/index/categories/hr-talent) | 5 | 1,840 | 0.3% |
| [Martech & Advertising](https://machinerelations.ai/index/categories/martech-advertising) | 5 | 1,305 | 0.4% |
| Infrastructure & Dev Tools | 2 | 489 | 0.4% |
| [Cybersecurity](https://machinerelations.ai/index/categories/cybersecurity) | 1 | 2,116 | <0.1% |
| [Professional Services](https://machinerelations.ai/index/categories/professional-services) | 1 | 643 | 0.2% |

## How this is measured

Names are matched case-sensitively from each brand's own homepage title, in answers stored by the Machine Relations Index. Only derived counts are published here; no answer text is. A brand appears only once it has been named in at least 10 answers on 7 separate days. A name match counts a mention. It does not count a recommendation, and it does not measure sentiment. Categories are the Index's buyer-question categories. Source: [Machine Relations Index](https://machinerelations.ai/machine-relations-index).

## FAQ

### Does ChatGPT recommend Figma?

ChatGPT named Figma in 1 of 1,147 answers (0.1%) to buyer questions about Enterprise Software, HR & Talent and Martech & Advertising between May 10, 2026 and November 6, 2026. This record counts a name, not a recommendation: it does not judge whether the answer endorsed Figma.

### Which sources do AI engines cite when they mention Figma?

Excluding Figma's own sites, the domains cited most often in answers that named Figma were crunchbase.com (11 answers), saastr.com (10 answers) and acquinox.capital (5 answers). Figma's own site (figma.com) was cited in 1 of 45 (2.2%).

### Which AI engine names Figma most often?

Gemini, at 2.9%: it named Figma in 30 of 1,043 answers to buyer questions about Enterprise Software, HR & Talent and Martech & Advertising.

## Machine-readable related links

- Primary concept: [AI brand visibility](https://paralabs.ai/brands)
- Related brand: [How AI answer engines name Salesforce](https://paralabs.ai/brands/salesforce)
- Related brand: [How AI answer engines name GitHub](https://paralabs.ai/brands/github)
- Related brand: [How AI answer engines name HubSpot](https://paralabs.ai/brands/hubspot)
- Source data: [Machine Relations Index](https://machinerelations.ai/machine-relations-index)
- Research index: [Para Labs brand index](https://paralabs.ai/brands)
- Machine manifest: [Para Labs machine manifest](https://paralabs.ai/machine-manifest.json)