# How AI answer engines name HubSpot

> Across 622 answers ChatGPT, Claude, Gemini, Perplexity and Google's AI surfaces gave to buyer questions about Martech & Advertising between May 10, 2026 and October 10, 2026, HubSpot was named in 153 (24.6%).

- URL: https://paralabs.ai/brands/hubspot
- Data through: October 10, 2026
- Domain profile: [hubspot.com](https://machinerelations.ai/index/domains/hubspot.com)

## By engine

Answers each engine gave to buyer questions in the 8 categories where HubSpot was named at least 3 times, and how many of them named HubSpot.

| Engine | Named | Answers | Rate |
| --- | ---: | ---: | ---: |
| ChatGPT | 53 | 1,620 | 3.3% |
| Claude | 45 | 1,664 | 2.7% |
| Gemini | 163 | 1,662 | 9.8% |
| Perplexity | 42 | 1,633 | 2.6% |
| Google AI Mode | 56 | 361 | 15.5% |
| Google AI Overviews | 14 | 133 | 10.5% |

## By question type

The same answers, split by the shape of the buyer question.

| Question type | Named | Answers | Rate |
| --- | ---: | ---: | ---: |
| Best-of | 34 | 926 | 3.7% |
| Ranked list | 34 | 812 | 4.2% |
| Head-to-head | 16 | 849 | 1.9% |
| Is it worth it | 29 | 917 | 3.2% |
| How to choose | 22 | 923 | 2.4% |
| Problem first | 27 | 895 | 3.0% |
| News | 211 | 1,751 | 12.1% |

## Named first

When an answer named HubSpot alongside another brand in this record, it was named first in 89 of 341 (26.1%).

## Named alongside

- [Salesforce](https://paralabs.ai/brands/salesforce): named together in 265 answers
- [Adobe](https://paralabs.ai/brands/adobe): named together in 66 answers
- [6sense](https://paralabs.ai/brands/6sense): named together in 42 answers
- [Zendesk](https://paralabs.ai/brands/zendesk): named together in 42 answers
- [Stripe](https://paralabs.ai/brands/stripe): named together in 40 answers
- [Demandbase](https://paralabs.ai/brands/demandbase): named together in 36 answers
- [ActiveCampaign](https://paralabs.ai/brands/activecampaign): named together in 23 answers
- [Semrush](https://paralabs.ai/brands/semrush): named together in 21 answers

## Sources the engines cited when they named HubSpot

Domains cited in answers that named HubSpot, by the number of those answers that cited them.

| Domain | Answers |
| --- | ---: |
| [youtube.com](https://machinerelations.ai/index/domains/youtube.com) | 68 |
| [salesforce.com](https://machinerelations.ai/index/domains/salesforce.com) | 43 |
| [reddit.com](https://machinerelations.ai/index/domains/reddit.com) | 42 |
| [gartner.com](https://machinerelations.ai/index/domains/gartner.com) | 34 |
| [g2.com](https://machinerelations.ai/index/domains/g2.com) | 33 |
| [resonatehq.com](https://machinerelations.ai/index/domains/resonatehq.com) | 27 |
| [6sense.com](https://machinerelations.ai/index/domains/6sense.com) | 24 |
| [linkedin.com](https://machinerelations.ai/index/domains/linkedin.com) | 24 |
| [monday.com](https://machinerelations.ai/index/domains/monday.com) | 22 |
| [zoominfo.com](https://machinerelations.ai/index/domains/zoominfo.com) | 22 |

HubSpot's own site ([hubspot.com](https://machinerelations.ai/index/domains/hubspot.com)) was cited in 46 of 376 (12.2%).

## All categories

| Category | Named | Answers | Rate |
| --- | ---: | ---: | ---: |
| Martech & Advertising | 153 | 622 | 24.6% |
| Enterprise Software | 111 | 1,395 | 8.0% |
| AI Visibility & GEO | 59 | 960 | 6.1% |
| PR & Earned Media | 14 | 287 | 4.9% |
| AI Security & Privacy | 12 | 974 | 1.2% |
| Education & Training | 11 | 906 | 1.2% |
| iGaming & Betting | 10 | 708 | 1.4% |
| HR & Talent | 3 | 1,221 | 0.2% |
| Emergent Prosumer | 1 | 875 | 0.1% |
| Enterprise AI | 1 | 501 | 0.2% |
| Fintech | 1 | 1,407 | 0.1% |

## How this is measured

Names are matched case-sensitively from each brand's own homepage title, in answers stored by the Machine Relations Index. Only derived counts are published here; no answer text is. A brand appears only once it has been named in at least 10 answers on 7 separate days. A name match counts a mention. It does not count a recommendation, and it does not measure sentiment. Categories are the Index's buyer-question categories. Source: [Machine Relations Index](https://machinerelations.ai/machine-relations-index).

## FAQ

### Does ChatGPT recommend HubSpot?

ChatGPT named HubSpot in 53 of 1,620 answers (3.3%) to buyer questions in the 8 categories where HubSpot was named at least 3 times between May 10, 2026 and October 10, 2026. This record counts a name, not a recommendation: it does not judge whether the answer endorsed HubSpot.

### Which sources do AI engines cite when they mention HubSpot?

The domains cited most often in answers that named HubSpot were youtube.com (68 answers), salesforce.com (43 answers) and reddit.com (42 answers).

### Which AI engine names HubSpot most often?

Google AI Mode, at 15.5%: it named HubSpot in 56 of 361 answers to buyer questions in the 8 categories where HubSpot was named at least 3 times.

## Machine-readable related links

- Primary concept: [AI brand visibility](https://paralabs.ai/brands)
- Related brand: [How AI answer engines name Salesforce](https://paralabs.ai/brands/salesforce)
- Related brand: [How AI answer engines name Adobe](https://paralabs.ai/brands/adobe)
- Related brand: [How AI answer engines name 6sense](https://paralabs.ai/brands/6sense)
- Source data: [Machine Relations Index](https://machinerelations.ai/machine-relations-index)
- Research index: [Para Labs brand index](https://paralabs.ai/brands)
- Machine manifest: [Para Labs machine manifest](https://paralabs.ai/machine-manifest.json)