--- title: "How AI answer engines name Purple" description: "Last 28 days: named in 18 of 1,941 answers in its home categories (0.9%), up 0.2 points from the 28 days before." canonical: "https://paralabs.ai/brands/purple" last-updated: "2026-11-01" --- # How AI answer engines name Purple > Across 582 answers ChatGPT, Claude, Gemini, Perplexity and Google's AI surfaces gave to buyer questions about Physical Consumer Products between May 10, 2026 and November 1, 2026, Purple was named in 46 (7.9%). Last 28 days: named in 18 of 1,941 answers in its home categories (0.9%), up 0.2 points from the 28 days before. - URL: https://paralabs.ai/brands/purple - Data through: November 1, 2026 - Domain profile: [purple.law](https://machinerelations.ai/index/domains/purple.law) ## By engine Answers each engine gave to buyer questions in the 4 categories where Purple was named at least 3 times, and how many of them named Purple. | Engine | Named | Answers | Rate | | --- | ---: | ---: | ---: | | ChatGPT | 16 | 1,351 | 1.2% | | Claude | 15 | 1,343 | 1.1% | | Gemini | 27 | 1,269 | 2.1% | | Perplexity | 20 | 1,354 | 1.5% | | Google AI Mode | 0 | 187 | 0.0% | | Google AI Overviews | 1 | 80 | 1.3% | ## By question type The same answers, split by the shape of the buyer question. | Question type | Named | Answers | Rate | | --- | ---: | ---: | ---: | | Best-of | 28 | 827 | 3.4% | | Ranked list | 0 | 856 | 0.0% | | Head-to-head | 44 | 811 | 5.4% | | Is it worth it | 1 | 864 | 0.1% | | How to choose | 1 | 865 | 0.1% | | Problem first | 5 | 856 | 0.6% | | News | 0 | 505 | 0.0% | ## Week by week Purple was named in at least one answer in 11 of the 26 weeks on record; the latest was the week of October 26, 2026. Each week's answers to buyer questions in the 4 categories where Purple was named at least 3 times, Monday to Sunday, newest first, and how many of them named Purple. The questions asked can differ from one week to the next. | Week of | Named | Answers | Rate | | --- | ---: | ---: | ---: | | October 26, 2026 | 21 | 675 | 3.1% | | October 19, 2026 | 17 | 684 | 2.5% | | October 12, 2026 | 24 | 738 | 3.3% | | October 5, 2026 | 3 | 516 | 0.6% | | September 28, 2026 | 5 | 504 | 1.0% | | September 21, 2026 | 0 | 28 | 0.0% | | September 14, 2026 | 0 | 4 | 0.0% | | September 7, 2026 | 0 | 160 | 0.0% | | August 31, 2026 | 1 | 182 | 0.5% | | August 24, 2026 | 0 | 164 | 0.0% | | August 17, 2026 | 0 | 92 | 0.0% | | August 10, 2026 | 1 | 128 | 0.8% | | August 3, 2026 | 3 | 356 | 0.8% | | July 27, 2026 | 1 | 251 | 0.4% | | July 20, 2026 | 0 | 4 | 0.0% | | July 13, 2026 | 1 | 256 | 0.4% | | July 6, 2026 | 2 | 337 | 0.6% | | June 29, 2026 | 0 | 48 | 0.0% | | June 22, 2026 | 0 | 42 | 0.0% | | June 15, 2026 | 0 | 53 | 0.0% | | June 8, 2026 | 0 | 52 | 0.0% | | June 1, 2026 | 0 | 34 | 0.0% | | May 25, 2026 | 0 | 114 | 0.0% | | May 18, 2026 | 0 | 111 | 0.0% | | May 11, 2026 | 0 | 48 | 0.0% | | May 4, 2026 (from May 10, 2026) | 0 | 3 | 0.0% | ## Named first When an answer named Purple alongside another brand in this record, it was named first in 7 of 32 (21.9%). ## Named alongside - [Home Chef](https://paralabs.ai/brands/home-chef): named together in 18 answers - [Green Chef](https://paralabs.ai/brands/green-chef): named together in 16 answers - [Chef](https://paralabs.ai/brands/chef): named together in 5 answers - [Elite](https://paralabs.ai/brands/elite): named together in 3 answers - [Monos](https://paralabs.ai/brands/monos): named together in 3 answers - [SentinelOne](https://paralabs.ai/brands/sentinelone): named together in 3 answers - [CrowdStrike](https://paralabs.ai/brands/crowdstrike): named together in 2 answers - [Guardrails AI](https://paralabs.ai/brands/guardrails-ai): named together in 2 answers ## Sources the engines cited when they named Purple Domains cited in answers that named Purple, by the number of those answers that cited them. | Domain | Answers | | --- | ---: | | [mattressnerd.com](https://machinerelations.ai/index/domains/mattressnerd.com) | 21 | | [mattressclarity.com](https://machinerelations.ai/index/domains/mattressclarity.com) | 19 | | [casper.com](https://machinerelations.ai/index/domains/casper.com) | 18 | | [cnet.com](https://machinerelations.ai/index/domains/cnet.com) | 18 | | [youtube.com](https://machinerelations.ai/index/domains/youtube.com) | 18 | | [forbes.com](https://machinerelations.ai/index/domains/forbes.com) | 17 | | [purple.com](https://machinerelations.ai/index/domains/purple.com) | 17 | | [mattressnut.com](https://machinerelations.ai/index/domains/mattressnut.com) | 14 | | [thekitchn.com](https://machinerelations.ai/index/domains/thekitchn.com) | 10 | | [businessinsider.com](https://machinerelations.ai/index/domains/businessinsider.com) | 9 | Purple's own site ([purple.law](https://machinerelations.ai/index/domains/purple.law)) was cited in 0 of 84 (0.0%). Across every answer run in the Machine Relations Index, not only the answers that named Purple, purple.law was cited in 3 of 34,788 (0.01%), by 2 of the 6 engines it observes. The Index is still collecting evidence on purple.law before it grades or ranks it. Across every Physical Consumer Products buyer question, not only the answers that named Purple, the Machine Relations Index ranks [which sources AI engines cite for Physical Consumer Products questions](https://machinerelations.ai/index/categories/physical-consumer). ## All categories | Category | Named | Answers | Rate | | --- | ---: | ---: | ---: | | [Physical Consumer Products](https://machinerelations.ai/index/categories/physical-consumer) | 46 | 582 | 7.9% | | [Consumer Products](https://machinerelations.ai/index/categories/consumer-products) | 25 | 1,592 | 1.6% | | [Cybersecurity](https://machinerelations.ai/index/categories/cybersecurity) | 4 | 2,002 | 0.2% | | [Family Software](https://machinerelations.ai/index/categories/family-software) | 4 | 1,408 | 0.3% | | [AI Security & Privacy](https://machinerelations.ai/index/categories/ai-security-privacy) | 2 | 1,555 | 0.1% | | [Local Services](https://machinerelations.ai/index/categories/local-services) | 2 | 981 | 0.2% | | [HR & Talent](https://machinerelations.ai/index/categories/hr-talent) | 1 | 1,747 | 0.1% | ## How this is measured Names are matched case-sensitively from each brand's own homepage title, in answers stored by the Machine Relations Index. Only derived counts are published here; no answer text is. A brand appears only once it has been named in at least 10 answers on 7 separate days. A name match counts a mention. It does not count a recommendation, and it does not measure sentiment. Categories are the Index's buyer-question categories. Source: [Machine Relations Index](https://machinerelations.ai/machine-relations-index). ## FAQ ### Does ChatGPT recommend Purple? ChatGPT named Purple in 16 of 1,351 answers (1.2%) to buyer questions in the 4 categories where Purple was named at least 3 times between May 10, 2026 and November 1, 2026. This record counts a name, not a recommendation: it does not judge whether the answer endorsed Purple. ### Which sources do AI engines cite when they mention Purple? The domains cited most often in answers that named Purple were mattressnerd.com (21 answers), mattressclarity.com (19 answers) and casper.com (18 answers). ### Which AI engine names Purple most often? Gemini, at 2.1%: it named Purple in 27 of 1,269 answers to buyer questions in the 4 categories where Purple was named at least 3 times. ## Machine-readable related links - Primary concept: [AI brand visibility](https://paralabs.ai/brands) - Related brand: [How AI answer engines name Home Chef](https://paralabs.ai/brands/home-chef) - Related brand: [How AI answer engines name Green Chef](https://paralabs.ai/brands/green-chef) - Related brand: [How AI answer engines name Chef](https://paralabs.ai/brands/chef) - Source data: [Machine Relations Index](https://machinerelations.ai/machine-relations-index) - Research index: [Para Labs brand index](https://paralabs.ai/brands) - Machine manifest: [Para Labs machine manifest](https://paralabs.ai/machine-manifest.json)