# How AI answer engines name Zeta Global

> Across 622 answers ChatGPT, Claude, Gemini, Perplexity and Google's AI surfaces gave to buyer questions about Martech & Advertising between May 10, 2026 and October 10, 2026, Zeta Global was named in 10 (1.6%).

- URL: https://paralabs.ai/brands/zeta-global
- Data through: October 10, 2026
- Domain profile: [zetaglobal.com](https://machinerelations.ai/index/domains/zetaglobal.com)

## By engine

Answers each engine gave to buyer questions about Martech & Advertising, and how many of them named Zeta Global.

| Engine | Named | Answers | Rate |
| --- | ---: | ---: | ---: |
| ChatGPT | 1 | 121 | 0.8% |
| Claude | 2 | 121 | 1.7% |
| Gemini | 3 | 121 | 2.5% |
| Perplexity | 1 | 121 | 0.8% |
| Google AI Mode | 3 | 101 | 3.0% |
| Google AI Overviews | 0 | 37 | 0.0% |

## By question type

The same answers, split by the shape of the buyer question.

| Question type | Named | Answers | Rate |
| --- | ---: | ---: | ---: |
| Best-of | 0 | 45 | 0.0% |
| Is it worth it | 0 | 28 | 0.0% |
| How to choose | 0 | 28 | 0.0% |
| Problem first | 0 | 28 | 0.0% |
| News | 10 | 493 | 2.0% |

## Named first

When an answer named Zeta Global alongside another brand in this record, it was named first in 0 of 9 (0.0%).

## Named alongside

- [Salesforce](https://paralabs.ai/brands/salesforce): named together in 9 answers
- [Adobe](https://paralabs.ai/brands/adobe): named together in 7 answers
- [Hightouch](https://paralabs.ai/brands/hightouch): named together in 2 answers
- [Semrush](https://paralabs.ai/brands/semrush): named together in 2 answers
- [Databricks](https://paralabs.ai/brands/databricks): named together in 1 answers
- [HubSpot](https://paralabs.ai/brands/hubspot): named together in 1 answers
- [Insider One](https://paralabs.ai/brands/insider-one): named together in 1 answers
- [Landbase](https://paralabs.ai/brands/landbase): named together in 1 answers

## Sources the engines cited when they named Zeta Global

Domains cited in answers that named Zeta Global, by the number of those answers that cited them.

| Domain | Answers |
| --- | ---: |
| [martech.org](https://machinerelations.ai/index/domains/martech.org) | 5 |
| [cmswire.com](https://machinerelations.ai/index/domains/cmswire.com) | 4 |
| [landbase.com](https://machinerelations.ai/index/domains/landbase.com) | 4 |
| [lincolninternational.com](https://machinerelations.ai/index/domains/lincolninternational.com) | 4 |
| [businessinsider.com](https://machinerelations.ai/index/domains/businessinsider.com) | 3 |
| [cdp.com](https://machinerelations.ai/index/domains/cdp.com) | 3 |
| [futurumgroup.com](https://machinerelations.ai/index/domains/futurumgroup.com) | 3 |
| [kearney.com](https://machinerelations.ai/index/domains/kearney.com) | 3 |
| [linkedin.com](https://machinerelations.ai/index/domains/linkedin.com) | 3 |
| [tkm-consultants.com](https://machinerelations.ai/index/domains/tkm-consultants.com) | 3 |

Zeta Global's own site ([zetaglobal.com](https://machinerelations.ai/index/domains/zetaglobal.com)) was cited in 0 of 10 (0.0%).

## How this is measured

Names are matched case-sensitively from each brand's own homepage title, in answers stored by the Machine Relations Index. Only derived counts are published here; no answer text is. A brand appears only once it has been named in at least 10 answers on 7 separate days. A name match counts a mention. It does not count a recommendation, and it does not measure sentiment. Categories are the Index's buyer-question categories. Source: [Machine Relations Index](https://machinerelations.ai/machine-relations-index).

## FAQ

### Does ChatGPT recommend Zeta Global?

ChatGPT named Zeta Global in 1 of 121 answers (0.8%) to buyer questions about Martech & Advertising between May 10, 2026 and October 10, 2026. This record counts a name, not a recommendation: it does not judge whether the answer endorsed Zeta Global.

### Which sources do AI engines cite when they mention Zeta Global?

The domains cited most often in answers that named Zeta Global were martech.org (5 answers), cmswire.com (4 answers) and landbase.com (4 answers).

### Which AI engine names Zeta Global most often?

Google AI Mode, at 3.0%: it named Zeta Global in 3 of 101 answers to buyer questions about Martech & Advertising.

## Machine-readable related links

- Primary concept: [AI brand visibility](https://paralabs.ai/brands)
- Related brand: [How AI answer engines name Salesforce](https://paralabs.ai/brands/salesforce)
- Related brand: [How AI answer engines name Adobe](https://paralabs.ai/brands/adobe)
- Related brand: [How AI answer engines name Hightouch](https://paralabs.ai/brands/hightouch)
- Source data: [Machine Relations Index](https://machinerelations.ai/machine-relations-index)
- Research index: [Para Labs brand index](https://paralabs.ai/brands)
- Machine manifest: [Para Labs machine manifest](https://paralabs.ai/machine-manifest.json)