How AI answer engines name Equifax
Data through October 20, 2026
Across 1,376 answers ChatGPT, Claude, Gemini, Perplexity and Google's AI surfaces gave to buyer questions about Consumer Finance between May 10, 2026 and October 20, 2026, Equifax was named in 65 (4.7%).
Last 28 days: named in 6 of 1,019 answers in its home categories (0.6%), down 0.1 points from the 28 days before.
By engine
Answers each engine gave to buyer questions about Consumer Finance, Fintech and HR & Talent, and how many of them named Equifax.
| Engine | Named | Answers | Rate |
|---|---|---|---|
| ChatGPT | 17 | 1,048 | 1.6% |
| Claude | 12 | 1,049 | 1.1% |
| Gemini | 35 | 1,013 | 3.5% |
| Perplexity | 13 | 1,049 | 1.2% |
| Google AI Mode | 6 | 236 | 2.5% |
| Google AI Overviews | 0 | 84 | 0.0% |
By question type
The same answers, split by the shape of the buyer question.
| Question type | Named | Answers | Rate |
|---|---|---|---|
| Best-of | 0 | 602 | 0.0% |
| Ranked list | 12 | 557 | 2.2% |
| Head-to-head | 0 | 564 | 0.0% |
| Is it worth it | 1 | 590 | 0.2% |
| How to choose | 65 | 587 | 11.1% |
| Problem first | 0 | 586 | 0.0% |
| News | 5 | 993 | 0.5% |
Week by week
Equifax was named in at least one answer in 16 of the 23 weeks on record; the latest was the week of October 19, 2026.
Each week's answers to buyer questions about Consumer Finance, Fintech and HR & Talent, Monday to Sunday, newest first, and how many of them named Equifax. The questions asked can differ from one week to the next.
| Week of | Named | Answers | Rate |
|---|---|---|---|
| 6 | 261 | 2.3% | |
| 11 | 411 | 2.7% | |
| 8 | 522 | 1.5% | |
| 10 | 452 | 2.2% | |
| 0 | 132 | 0.0% | |
| 2 | 284 | 0.7% | |
| 2 | 368 | 0.5% | |
| 2 | 248 | 0.8% | |
| 1 | 84 | 1.2% | |
| 0 | 4 | 0.0% | |
| 12 | 192 | 6.3% | |
| 10 | 192 | 5.2% | |
| 6 | 168 | 3.6% | |
| 8 | 168 | 4.8% | |
| 0 | 94 | 0.0% | |
| 0 | 80 | 0.0% | |
| 1 | 108 | 0.9% | |
| 1 | 96 | 1.0% | |
| 0 | 64 | 0.0% | |
| 2 | 227 | 0.9% | |
| 0 | 222 | 0.0% | |
| 0 | 96 | 0.0% | |
| 1 | 6 | 16.7% |
Named first
When an answer named Equifax alongside another brand in this record, it was named first in 38 of 66 (57.6%).
Named alongside
- Capital One: named together in 48 answers
- Sift: named together in 13 answers
- Signifyd: named together in 13 answers
- Stripe: named together in 13 answers
- Bank of America: named together in 10 answers
- Workday: named together in 3 answers
- Lattice: named together in 1 answers
- Plaid: named together in 1 answers
Sources the engines cited when they named Equifax
Domains cited in answers that named Equifax, by the number of those answers that cited them.
| Domain | Answers |
|---|---|
| bankrate.com | 22 |
| forbes.com | 17 |
| nerdwallet.com | 13 |
| chase.com | 12 |
| experian.com | 11 |
| reddit.com | 11 |
| youtube.com | 11 |
| creditkarma.com | 10 |
| capitalone.com | 9 |
| chime.com | 9 |
Equifax's own site (equifax.com) was cited in 0 of 83 (0.0%).
Across every answer run in the Machine Relations Index, not only the answers that named Equifax, equifax.com was cited in 32 of 28,201 (0.11%), by 4 of the 6 engines it observes. Its Index confidence grade is C, and the Index ranks it #789 of 32,242 cited domains and #428 of 27,839 other observed sources.
All categories
| Category | Named | Answers | Rate |
|---|---|---|---|
| Consumer Finance | 65 | 1,376 | 4.7% |
| Fintech | 14 | 1,585 | 0.9% |
| HR & Talent | 4 | 1,518 | 0.3% |
How this is measured
Names are matched case-sensitively from each brand's own homepage title, in answers stored by the Machine Relations Index. Only derived counts are published here; no answer text is.
A brand appears only once it has been named in at least 10 answers on 7 separate days.
A name match counts a mention. It does not count a recommendation, and it does not measure sentiment.
Categories are the Index's buyer-question categories.
Source: Machine Relations Index.
FAQ
Does ChatGPT recommend Equifax?
ChatGPT named Equifax in 17 of 1,048 answers (1.6%) to buyer questions about Consumer Finance, Fintech and HR & Talent between May 10, 2026 and October 20, 2026. This record counts a name, not a recommendation: it does not judge whether the answer endorsed Equifax.
Which sources do AI engines cite when they mention Equifax?
The domains cited most often in answers that named Equifax were bankrate.com (22 answers), forbes.com (17 answers) and nerdwallet.com (13 answers).
Which AI engine names Equifax most often?
Gemini, at 3.5%: it named Equifax in 35 of 1,013 answers to buyer questions about Consumer Finance, Fintech and HR & Talent.