Stanley 1913's AI search shift shows source architecture is now brand work
Stanley 1913 shows how retail AI visibility now depends on agent-facing product evidence, not campaign copy.
Para Labs
AI Brand Visibility Lab
How brands are adapting to AI-first discovery. Case studies, experiments, and tactical intelligence on what makes brands visible to the machines your buyers ask first. Independent research — no sponsors, no affiliations.
Latest Research
All →OpenAI's Product Feeds Move Brand Visibility Into ChatGPT Shopping
OpenAI's product-feed path turns ChatGPT shopping visibility into a source architecture problem.
Zoom's Creator Bet Shows AI Search Visibility Is Becoming Source Strategy
Zoom's creator push shows why AI visibility now depends on source authority, not social reach alone.
Brand Visibility Measurement Is Moving Beyond Search Rankings
AI visibility measurement is shifting from rankings to deployed fixes, impact proof, and answer-surface evidence.
PetSmart's 22% AI Salon Lift Shows Brand Visibility Is Moving Into Decisioning
PetSmart's AI salon-booking lift shows why brand visibility now depends on decisioning, not just search rankings.
Dove's ChatGPT Hair-Mask Visibility Shows AI Discovery Is Measurable
Dove's ChatGPT hair-mask result shows why AI discovery needs measurable, source-backed brand proof.
Cloudflare's AEO Dashboard Shows AI Visibility Is Moving Into First-Party Infrastructure
Cloudflare's AEO dashboard shows why AI visibility is becoming first-party measurement infrastructure.
TIME's AI Bot Website Turns Brand Visibility Into a Separate Media Surface
TIME's AI bot ad test shows brand visibility becoming machine-readable media inventory.
Grubhub's ChatGPT Ad Test Shows AI Visibility Is Becoming Measurable In-App
Grubhub's ChatGPT ad test shows AI visibility moving from mentions to measurable in-app outcomes.
IAB's AI Visibility Guidance Turns Brand Measurement Into a Discovery Problem
IAB's AI visibility guidance shows why brands need repeated measurement and source repair.