How AI answer engines name brands

Data through October 10, 2026

This record counts how often AI answer engines name a brand in their answers to buyer questions. We read 21,133 answers that ChatGPT, Claude, Gemini, Perplexity and Google's AI surfaces gave to buyer questions between May 10, 2026 and October 10, 2026, stored by the Machine Relations Index, and counted the brands each one named. A brand is listed once it has been named in at least 10 answers on 7 separate days; 99 brands clear that floor. Each is listed under the category where it is named most, with the share of that category's answers that named it. Source: Machine Relations Index.

Martech & Advertising

Cybersecurity

PR & Earned Media

Enterprise Software

  • Coupanamed in 79 of 1,395 answers (5.7%)
  • Zendesknamed in 60 of 1,395 answers (4.3%)
  • Zylonamed in 42 of 1,395 answers (3.0%)
  • Chargebeenamed in 27 of 1,395 answers (1.9%)
  • Ivaluanamed in 25 of 1,395 answers (1.8%)
  • Maxionamed in 25 of 1,395 answers (1.8%)
  • BetterCloudnamed in 22 of 1,395 answers (1.6%)
  • Paddlenamed in 16 of 1,395 answers (1.1%)
  • Recurlynamed in 15 of 1,395 answers (1.1%)
  • BillingPlatformnamed in 13 of 1,395 answers (0.9%)
  • Software Equity Groupnamed in 10 of 1,395 answers (0.7%)

HR & Talent

  • Workdaynamed in 282 of 1,221 answers (23.1%)
  • Ripplingnamed in 281 of 1,221 answers (23.0%)
  • BambooHRnamed in 174 of 1,221 answers (14.3%)
  • Latticenamed in 132 of 1,221 answers (10.8%)
  • Workablenamed in 87 of 1,221 answers (7.1%)
  • Leapsomenamed in 60 of 1,221 answers (4.9%)
  • Workleapnamed in 31 of 1,221 answers (2.5%)
  • Humanlynamed in 15 of 1,221 answers (1.2%)

AI Security & Privacy

  • Lakeranamed in 86 of 974 answers (8.8%)
  • BigIDnamed in 37 of 974 answers (3.8%)
  • Nightfallnamed in 31 of 974 answers (3.2%)
  • Cyberhavennamed in 14 of 974 answers (1.4%)
  • Stracnamed in 10 of 974 answers (1.0%)
  • Varonisnamed in 5 of 974 answers (0.5%)

Enterprise AI

  • Databricksnamed in 81 of 501 answers (16.2%)
  • MLflownamed in 26 of 501 answers (5.2%)
  • Gleannamed in 20 of 501 answers (4.0%)
  • SiliconFlownamed in 9 of 501 answers (1.8%)

Healthcare Services

Fintech

  • Stripenamed in 512 of 1,407 answers (36.4%)
  • Brexnamed in 51 of 1,407 answers (3.6%)
  • Unit21named in 23 of 1,407 answers (1.6%)

AI Infrastructure

iGaming & Betting

  • Optimovenamed in 39 of 708 answers (5.5%)
  • Socurenamed in 10 of 708 answers (1.4%)

AI Visibility & GEO

  • Semrushnamed in 164 of 960 answers (17.1%)

Infrastructure & Dev Tools

Legal & Compliance

  • Sirionnamed in 24 of 486 answers (4.9%)