How AI answer engines name Ethos
Data through October 19, 2026
Across 1,234 answers ChatGPT, Claude, Gemini, Perplexity and Google's AI surfaces gave to buyer questions about Consumer Finance between May 10, 2026 and October 19, 2026, Ethos was named in 20 (1.6%).
By engine
Answers each engine gave to buyer questions about Consumer Finance, and how many of them named Ethos.
| Engine | Named | Answers | Rate |
|---|---|---|---|
| ChatGPT | 3 | 307 | 1.0% |
| Claude | 3 | 307 | 1.0% |
| Gemini | 9 | 307 | 2.9% |
| Perplexity | 5 | 307 | 1.6% |
| Google AI Mode | 0 | 6 | 0.0% |
By question type
The same answers, split by the shape of the buyer question.
| Question type | Named | Answers | Rate |
|---|---|---|---|
| Best-of | 0 | 205 | 0.0% |
| Ranked list | 20 | 205 | 9.8% |
| Head-to-head | 0 | 209 | 0.0% |
| Is it worth it | 0 | 205 | 0.0% |
| How to choose | 0 | 205 | 0.0% |
| Problem first | 0 | 205 | 0.0% |
Sources the engines cited when they named Ethos
Domains cited in answers that named Ethos, by the number of those answers that cited them.
| Domain | Answers |
|---|---|
| moneygeek.com | 13 |
| money.com | 9 |
| forbes.com | 8 |
| mutualofomaha.com | 7 |
| reddit.com | 7 |
| cnbc.com | 5 |
| lifeinsure.com | 5 |
| seniorliving.org | 5 |
| valuepenguin.com | 5 |
| guardianlife.com | 4 |
Ethos's own site (ethos.com) was cited in 18 of 23 (78.3%).
All categories
| Category | Named | Answers | Rate |
|---|---|---|---|
| Consumer Finance | 20 | 1,234 | 1.6% |
| Deep Tech & Hardware | 2 | 1,115 | 0.2% |
| Fintech | 1 | 1,585 | 0.1% |
How this is measured
Names are matched case-sensitively from each brand's own homepage title, in answers stored by the Machine Relations Index. Only derived counts are published here; no answer text is.
A brand appears only once it has been named in at least 10 answers on 7 separate days.
A name match counts a mention. It does not count a recommendation, and it does not measure sentiment.
Categories are the Index's buyer-question categories.
Source: Machine Relations Index.
FAQ
Does ChatGPT recommend Ethos?
ChatGPT named Ethos in 3 of 307 answers (1.0%) to buyer questions about Consumer Finance between May 10, 2026 and October 19, 2026. This record counts a name, not a recommendation: it does not judge whether the answer endorsed Ethos.
Which sources do AI engines cite when they mention Ethos?
The domains cited most often in answers that named Ethos were moneygeek.com (13 answers), money.com (9 answers) and forbes.com (8 answers).
Which AI engine names Ethos most often?
Gemini, at 2.9%: it named Ethos in 9 of 307 answers to buyer questions about Consumer Finance.