How AI answer engines name Kambi
Data through October 20, 2026
Across 905 answers ChatGPT, Claude, Gemini, Perplexity and Google's AI surfaces gave to buyer questions about iGaming & Betting between May 10, 2026 and October 20, 2026, Kambi was named in 119 (13.1%).
Last 28 days: named in 73 of 620 answers in its home categories (11.8%), down 4.7 points from the 28 days before.
By engine
Answers each engine gave to buyer questions about iGaming & Betting, and how many of them named Kambi.
| Engine | Named | Answers | Rate |
|---|---|---|---|
| ChatGPT | 18 | 225 | 8.0% |
| Claude | 18 | 225 | 8.0% |
| Gemini | 60 | 218 | 27.5% |
| Perplexity | 22 | 224 | 9.8% |
| Google AI Mode | 1 | 10 | 10.0% |
| Google AI Overviews | 0 | 3 | 0.0% |
By question type
The same answers, split by the shape of the buyer question.
| Question type | Named | Answers | Rate |
|---|---|---|---|
| Best-of | 86 | 153 | 56.2% |
| Ranked list | 8 | 151 | 5.3% |
| Head-to-head | 4 | 143 | 2.8% |
| Is it worth it | 12 | 149 | 8.1% |
| How to choose | 4 | 154 | 2.6% |
| Problem first | 5 | 155 | 3.2% |
Week by week
Kambi was named in at least one answer in 6 of the 7 weeks on record; the latest was the week of October 12, 2026.
Each week's answers to buyer questions about iGaming & Betting, Monday to Sunday, newest first, and how many of them named Kambi. The questions asked can differ from one week to the next.
| Week of | Named | Answers | Rate |
|---|---|---|---|
| 0 | 22 | 0.0% | |
| 24 | 175 | 13.7% | |
| 22 | 145 | 15.2% | |
| 8 | 147 | 5.4% | |
| 24 | 204 | 11.8% | |
| 26 | 184 | 14.1% | |
| 15 | 28 | 53.6% |
Named first
When an answer named Kambi alongside another brand in this record, it was named first in 61 of 112 (54.5%).
Named alongside
- Altenar: named together in 71 answers
- Sportradar: named together in 48 answers
- Genius Sports: named together in 23 answers
- GeoComply: named together in 21 answers
- SOFTSWISS: named together in 17 answers
- Socure: named together in 12 answers
- BetMGM: named together in 7 answers
- GammaStack: named together in 7 answers
Sources the engines cited when they named Kambi
Domains cited in answers that named Kambi, by the number of those answers that cited them.
| Domain | Answers |
|---|---|
| tigsportsbook.com | 24 |
| altenar.com | 23 |
| sportsgamblingpodcast.com | 19 |
| gammastack.com | 18 |
| linkedin.com | 18 |
| partnerkin.com | 17 |
| sdlccorp.com | 17 |
| affpapa.com | 16 |
| bestsportsbooksoftware.com | 16 |
| smartico.ai | 16 |
Kambi's own site (kambi.com) was cited in 10 of 119 (8.4%).
Across every answer run in the Machine Relations Index, not only the answers that named Kambi, kambi.com was cited in 29 of 28,201 (0.10%), by 4 of the 6 engines it observes. The Index is still collecting evidence on kambi.com before it grades or ranks it.
How this is measured
Names are matched case-sensitively from each brand's own homepage title, in answers stored by the Machine Relations Index. Only derived counts are published here; no answer text is.
A brand appears only once it has been named in at least 10 answers on 7 separate days.
A name match counts a mention. It does not count a recommendation, and it does not measure sentiment.
Categories are the Index's buyer-question categories.
Source: Machine Relations Index.
FAQ
Does ChatGPT recommend Kambi?
ChatGPT named Kambi in 18 of 225 answers (8.0%) to buyer questions about iGaming & Betting between May 10, 2026 and October 20, 2026. This record counts a name, not a recommendation: it does not judge whether the answer endorsed Kambi.
Which sources do AI engines cite when they mention Kambi?
The domains cited most often in answers that named Kambi were tigsportsbook.com (24 answers), altenar.com (23 answers) and sportsgamblingpodcast.com (19 answers).
Which AI engine names Kambi most often?
Gemini, at 27.5%: it named Kambi in 60 of 218 answers to buyer questions about iGaming & Betting.