How AI answer engines name KnowBe4
Data through October 20, 2026
Across 1,662 answers ChatGPT, Claude, Gemini, Perplexity and Google's AI surfaces gave to buyer questions about Cybersecurity between May 10, 2026 and October 20, 2026, KnowBe4 was named in 83 (5.0%).
By engine
Answers each engine gave to buyer questions about Cybersecurity and Education & Training, and how many of them named KnowBe4.
| Engine | Named | Answers | Rate |
|---|---|---|---|
| ChatGPT | 11 | 626 | 1.8% |
| Claude | 18 | 656 | 2.7% |
| Gemini | 36 | 652 | 5.5% |
| Perplexity | 20 | 656 | 3.0% |
| Google AI Mode | 1 | 113 | 0.9% |
| Google AI Overviews | 1 | 42 | 2.4% |
By question type
The same answers, split by the shape of the buyer question.
| Question type | Named | Answers | Rate |
|---|---|---|---|
| Best-of | 0 | 361 | 0.0% |
| Ranked list | 72 | 381 | 18.9% |
| Head-to-head | 0 | 332 | 0.0% |
| Is it worth it | 3 | 381 | 0.8% |
| How to choose | 0 | 410 | 0.0% |
| Problem first | 10 | 375 | 2.7% |
| News | 2 | 505 | 0.4% |
Week by week
KnowBe4 was named in at least one answer in 10 of the 21 weeks on record; the latest was the week of October 12, 2026.
Each week's answers to buyer questions about Cybersecurity and Education & Training, Monday to Sunday, newest first, and how many of them named KnowBe4. The questions asked can differ from one week to the next.
| Week of | Named | Answers | Rate |
|---|---|---|---|
| 15 | 331 | 4.5% | |
| 11 | 338 | 3.3% | |
| 12 | 336 | 3.6% | |
| 0 | 28 | 0.0% | |
| 0 | 52 | 0.0% | |
| 10 | 198 | 5.1% | |
| 15 | 288 | 5.2% | |
| 12 | 156 | 7.7% | |
| 2 | 84 | 2.4% | |
| 0 | 4 | 0.0% | |
| 0 | 88 | 0.0% | |
| 8 | 337 | 2.4% | |
| 0 | 48 | 0.0% | |
| 0 | 42 | 0.0% | |
| 1 | 53 | 1.9% | |
| 0 | 52 | 0.0% | |
| 0 | 34 | 0.0% | |
| 0 | 114 | 0.0% | |
| 1 | 111 | 0.9% | |
| 0 | 48 | 0.0% | |
| 0 | 3 | 0.0% |
Named first
When an answer named KnowBe4 alongside another brand in this record, it was named first in 21 of 34 (61.8%).
Named alongside
Sources the engines cited when they named KnowBe4
Domains cited in answers that named KnowBe4, by the number of those answers that cited them.
| Domain | Answers |
|---|---|
| hoxhunt.com | 40 |
| adaptivesecurity.com | 36 |
| usecure.io | 34 |
| expertinsights.com | 26 |
| brside.com | 24 |
| cloudsek.com | 20 |
| phishcare.com | 15 |
| gartner.com | 13 |
| keepnetlabs.com | 13 |
| proofpoint.com | 11 |
KnowBe4's own site (knowbe4.com) was cited in 30 of 89 (33.7%).
Across every answer run in the Machine Relations Index, not only the answers that named KnowBe4, knowbe4.com was cited in 44 of 28,201 (0.16%), by all 6 engines it observes. Its Index confidence grade is C, and the Index ranks it #502 of 32,242 cited domains and #239 of 27,839 other observed sources.
All categories
| Category | Named | Answers | Rate |
|---|---|---|---|
| Cybersecurity | 83 | 1,662 | 5.0% |
| Education & Training | 4 | 1,083 | 0.4% |
| Legal & Compliance | 2 | 486 | 0.4% |
How this is measured
Names are matched case-sensitively from each brand's own homepage title, in answers stored by the Machine Relations Index. Only derived counts are published here; no answer text is.
A brand appears only once it has been named in at least 10 answers on 7 separate days.
A name match counts a mention. It does not count a recommendation, and it does not measure sentiment.
Categories are the Index's buyer-question categories.
Source: Machine Relations Index.
FAQ
Does ChatGPT recommend KnowBe4?
ChatGPT named KnowBe4 in 11 of 626 answers (1.8%) to buyer questions about Cybersecurity and Education & Training between May 10, 2026 and October 20, 2026. This record counts a name, not a recommendation: it does not judge whether the answer endorsed KnowBe4.
Which sources do AI engines cite when they mention KnowBe4?
The domains cited most often in answers that named KnowBe4 were hoxhunt.com (40 answers), adaptivesecurity.com (36 answers) and usecure.io (34 answers).
Which AI engine names KnowBe4 most often?
Gemini, at 5.5%: it named KnowBe4 in 36 of 652 answers to buyer questions about Cybersecurity and Education & Training.