How AI answer engines name Nordic Naturals
Data through November 1, 2026
Across 1,546 answers ChatGPT, Claude, Gemini, Perplexity and Google's AI surfaces gave to buyer questions about Consumer Health (YMYL) between May 10, 2026 and November 1, 2026, Nordic Naturals was named in 212 (13.7%).
Last 28 days: named in 95 of 1,299 answers in its home categories (7.3%), down 1.0 points from the 28 days before.
By engine
Answers each engine gave to buyer questions about Consumer Health (YMYL) and Consumer Products, and how many of them named Nordic Naturals.
| Engine | Named | Answers | Rate |
|---|---|---|---|
| ChatGPT | 54 | 779 | 6.9% |
| Claude | 57 | 781 | 7.3% |
| Gemini | 52 | 739 | 7.0% |
| Perplexity | 61 | 782 | 7.8% |
| Google AI Mode | 0 | 36 | 0.0% |
| Google AI Overviews | 0 | 21 | 0.0% |
By question type
The same answers, split by the shape of the buyer question.
| Question type | Named | Answers | Rate |
|---|---|---|---|
| Best-of | 0 | 522 | 0.0% |
| Ranked list | 82 | 519 | 15.8% |
| Head-to-head | 140 | 522 | 26.8% |
| Is it worth it | 0 | 526 | 0.0% |
| How to choose | 2 | 527 | 0.4% |
| Problem first | 0 | 522 | 0.0% |
Week by week
Nordic Naturals was named in at least one answer in 9 of the 11 weeks on record; the latest was the week of October 26, 2026.
Each week's answers to buyer questions about Consumer Health (YMYL) and Consumer Products, Monday to Sunday, newest first, and how many of them named Nordic Naturals. The questions asked can differ from one week to the next.
| Week of | Named | Answers | Rate |
|---|---|---|---|
| 24 | 354 | 6.8% | |
| 19 | 311 | 6.1% | |
| 26 | 356 | 7.3% | |
| 26 | 335 | 7.8% | |
| 28 | 336 | 8.3% | |
| 0 | 24 | 0.0% | |
| 26 | 411 | 6.3% | |
| 25 | 335 | 7.5% | |
| 0 | 4 | 0.0% | |
| 24 | 336 | 7.1% | |
| 26 | 336 | 7.7% |
Named first
When an answer named Nordic Naturals alongside another brand in this record, it was named first in 28 of 70 (40.0%).
Named alongside
- Thorne: named together in 46 answers
- Viva Naturals: named together in 41 answers
- Carlson Labs: named together in 29 answers
- Elite: named together in 9 answers
- New Chapter: named together in 7 answers
- GMMY: named together in 1 answers
Sources the engines cited when they named Nordic Naturals
Domains cited in answers that named Nordic Naturals, by the number of those answers that cited them.
| Domain | Answers |
|---|---|
| healthline.com | 82 |
| yahoo.com | 57 |
| mygenefood.com | 54 |
| nutrisparc.com | 49 |
| naturemade.com | 42 |
| nordic.com | 42 |
| everydayhealth.com | 39 |
| consumerlab.com | 36 |
| reviewpooch.com | 32 |
| goodhousekeeping.com | 30 |
Nordic Naturals's own site (nordicnaturals.uk) was cited in 3 of 224 (1.3%).
Across every answer run in the Machine Relations Index, not only the answers that named Nordic Naturals, nordicnaturals.uk was cited in 3 of 34,788 (0.01%), by 1 of the 6 engines it observes. The Index is still collecting evidence on nordicnaturals.uk before it grades or ranks it.
Across every Consumer Health (YMYL) buyer question, not only the answers that named Nordic Naturals, the Machine Relations Index ranks which sources AI engines cite for Consumer Health (YMYL) questions.
All categories
| Category | Named | Answers | Rate |
|---|---|---|---|
| Consumer Health (YMYL) | 212 | 1,546 | 13.7% |
| Consumer Products | 12 | 1,592 | 0.8% |
How this is measured
Names are matched case-sensitively from each brand's own homepage title, in answers stored by the Machine Relations Index. Only derived counts are published here; no answer text is.
A brand appears only once it has been named in at least 10 answers on 7 separate days.
A name match counts a mention. It does not count a recommendation, and it does not measure sentiment.
Categories are the Index's buyer-question categories.
Source: Machine Relations Index.
FAQ
Does ChatGPT recommend Nordic Naturals?
ChatGPT named Nordic Naturals in 54 of 779 answers (6.9%) to buyer questions about Consumer Health (YMYL) and Consumer Products between May 10, 2026 and November 1, 2026. This record counts a name, not a recommendation: it does not judge whether the answer endorsed Nordic Naturals.
Which sources do AI engines cite when they mention Nordic Naturals?
The domains cited most often in answers that named Nordic Naturals were healthline.com (82 answers), yahoo.com (57 answers) and mygenefood.com (54 answers).
Which AI engine names Nordic Naturals most often?
Perplexity, at 7.8%: it named Nordic Naturals in 61 of 782 answers to buyer questions about Consumer Health (YMYL) and Consumer Products.