How AI answer engines name Purple
Data through November 1, 2026
Across 582 answers ChatGPT, Claude, Gemini, Perplexity and Google's AI surfaces gave to buyer questions about Physical Consumer Products between May 10, 2026 and November 1, 2026, Purple was named in 46 (7.9%).
Last 28 days: named in 18 of 1,941 answers in its home categories (0.9%), up 0.2 points from the 28 days before.
By engine
Answers each engine gave to buyer questions in the 4 categories where Purple was named at least 3 times, and how many of them named Purple.
| Engine | Named | Answers | Rate |
|---|---|---|---|
| ChatGPT | 16 | 1,351 | 1.2% |
| Claude | 15 | 1,343 | 1.1% |
| Gemini | 27 | 1,269 | 2.1% |
| Perplexity | 20 | 1,354 | 1.5% |
| Google AI Mode | 0 | 187 | 0.0% |
| Google AI Overviews | 1 | 80 | 1.3% |
By question type
The same answers, split by the shape of the buyer question.
| Question type | Named | Answers | Rate |
|---|---|---|---|
| Best-of | 28 | 827 | 3.4% |
| Ranked list | 0 | 856 | 0.0% |
| Head-to-head | 44 | 811 | 5.4% |
| Is it worth it | 1 | 864 | 0.1% |
| How to choose | 1 | 865 | 0.1% |
| Problem first | 5 | 856 | 0.6% |
| News | 0 | 505 | 0.0% |
Week by week
Purple was named in at least one answer in 11 of the 26 weeks on record; the latest was the week of October 26, 2026.
Each week's answers to buyer questions in the 4 categories where Purple was named at least 3 times, Monday to Sunday, newest first, and how many of them named Purple. The questions asked can differ from one week to the next.
| Week of | Named | Answers | Rate |
|---|---|---|---|
| 21 | 675 | 3.1% | |
| 17 | 684 | 2.5% | |
| 24 | 738 | 3.3% | |
| 3 | 516 | 0.6% | |
| 5 | 504 | 1.0% | |
| 0 | 28 | 0.0% | |
| 0 | 4 | 0.0% | |
| 0 | 160 | 0.0% | |
| 1 | 182 | 0.5% | |
| 0 | 164 | 0.0% | |
| 0 | 92 | 0.0% | |
| 1 | 128 | 0.8% | |
| 3 | 356 | 0.8% | |
| 1 | 251 | 0.4% | |
| 0 | 4 | 0.0% | |
| 1 | 256 | 0.4% | |
| 2 | 337 | 0.6% | |
| 0 | 48 | 0.0% | |
| 0 | 42 | 0.0% | |
| 0 | 53 | 0.0% | |
| 0 | 52 | 0.0% | |
| 0 | 34 | 0.0% | |
| 0 | 114 | 0.0% | |
| 0 | 111 | 0.0% | |
| 0 | 48 | 0.0% | |
| 0 | 3 | 0.0% |
Named first
When an answer named Purple alongside another brand in this record, it was named first in 7 of 32 (21.9%).
Named alongside
- Home Chef: named together in 18 answers
- Green Chef: named together in 16 answers
- Chef: named together in 5 answers
- Elite: named together in 3 answers
- Monos: named together in 3 answers
- SentinelOne: named together in 3 answers
- CrowdStrike: named together in 2 answers
- Guardrails AI: named together in 2 answers
Sources the engines cited when they named Purple
Domains cited in answers that named Purple, by the number of those answers that cited them.
| Domain | Answers |
|---|---|
| mattressnerd.com | 21 |
| mattressclarity.com | 19 |
| casper.com | 18 |
| cnet.com | 18 |
| youtube.com | 18 |
| forbes.com | 17 |
| purple.com | 17 |
| mattressnut.com | 14 |
| thekitchn.com | 10 |
| businessinsider.com | 9 |
Purple's own site (purple.law) was cited in 0 of 84 (0.0%).
Across every answer run in the Machine Relations Index, not only the answers that named Purple, purple.law was cited in 3 of 34,788 (0.01%), by 2 of the 6 engines it observes. The Index is still collecting evidence on purple.law before it grades or ranks it.
Across every Physical Consumer Products buyer question, not only the answers that named Purple, the Machine Relations Index ranks which sources AI engines cite for Physical Consumer Products questions.
All categories
| Category | Named | Answers | Rate |
|---|---|---|---|
| Physical Consumer Products | 46 | 582 | 7.9% |
| Consumer Products | 25 | 1,592 | 1.6% |
| Cybersecurity | 4 | 2,002 | 0.2% |
| Family Software | 4 | 1,408 | 0.3% |
| AI Security & Privacy | 2 | 1,555 | 0.1% |
| Local Services | 2 | 981 | 0.2% |
| HR & Talent | 1 | 1,747 | 0.1% |
How this is measured
Names are matched case-sensitively from each brand's own homepage title, in answers stored by the Machine Relations Index. Only derived counts are published here; no answer text is.
A brand appears only once it has been named in at least 10 answers on 7 separate days.
A name match counts a mention. It does not count a recommendation, and it does not measure sentiment.
Categories are the Index's buyer-question categories.
Source: Machine Relations Index.
FAQ
Does ChatGPT recommend Purple?
ChatGPT named Purple in 16 of 1,351 answers (1.2%) to buyer questions in the 4 categories where Purple was named at least 3 times between May 10, 2026 and November 1, 2026. This record counts a name, not a recommendation: it does not judge whether the answer endorsed Purple.
Which sources do AI engines cite when they mention Purple?
The domains cited most often in answers that named Purple were mattressnerd.com (21 answers), mattressclarity.com (19 answers) and casper.com (18 answers).
Which AI engine names Purple most often?
Gemini, at 2.1%: it named Purple in 27 of 1,269 answers to buyer questions in the 4 categories where Purple was named at least 3 times.