How AI answer engines name Vanguard
Data through October 20, 2026
Across 1,376 answers ChatGPT, Claude, Gemini, Perplexity and Google's AI surfaces gave to buyer questions about Consumer Finance between May 10, 2026 and October 20, 2026, Vanguard was named in 94 (6.8%).
By engine
Answers each engine gave to buyer questions about Consumer Finance, and how many of them named Vanguard.
| Engine | Named | Answers | Rate |
|---|---|---|---|
| ChatGPT | 17 | 349 | 4.9% |
| Claude | 16 | 349 | 4.6% |
| Gemini | 45 | 313 | 14.4% |
| Perplexity | 16 | 349 | 4.6% |
| Google AI Mode | 0 | 12 | 0.0% |
| Google AI Overviews | 0 | 4 | 0.0% |
By question type
The same answers, split by the shape of the buyer question.
| Question type | Named | Answers | Rate |
|---|---|---|---|
| Best-of | 7 | 234 | 3.0% |
| Ranked list | 58 | 228 | 25.4% |
| Head-to-head | 11 | 231 | 4.8% |
| Is it worth it | 13 | 228 | 5.7% |
| How to choose | 0 | 227 | 0.0% |
| Problem first | 5 | 228 | 2.2% |
Week by week
Vanguard was named in at least one answer in 8 of the 9 weeks on record; the latest was the week of October 19, 2026.
Each week's answers to buyer questions about Consumer Finance, Monday to Sunday, newest first, and how many of them named Vanguard. The questions asked can differ from one week to the next.
| Week of | Named | Answers | Rate |
|---|---|---|---|
| 7 | 142 | 4.9% | |
| 12 | 174 | 6.9% | |
| 15 | 168 | 8.9% | |
| 13 | 168 | 7.7% | |
| 0 | 4 | 0.0% | |
| 14 | 192 | 7.3% | |
| 15 | 192 | 7.8% | |
| 12 | 168 | 7.1% | |
| 6 | 168 | 3.6% |
Named first
When an answer named Vanguard alongside another brand in this record, it was named first in 19 of 88 (21.6%).
Named alongside
- Wealthfront: named together in 74 answers
- Betterment: named together in 73 answers
- Ally: named together in 12 answers
- Acorns: named together in 8 answers
- Capital One: named together in 6 answers
- Bank of America: named together in 1 answers
- Stripe: named together in 1 answers
Sources the engines cited when they named Vanguard
Domains cited in answers that named Vanguard, by the number of those answers that cited them.
| Domain | Answers |
|---|---|
| unbiased.com | 27 |
| nerdwallet.com | 25 |
| youtube.com | 24 |
| reddit.com | 17 |
| forbes.com | 16 |
| roboadvisorpros.com | 14 |
| sofi.com | 14 |
| morningstar.com | 13 |
| kiplinger.com | 12 |
| truthifi.com | 12 |
Vanguard's own site (vanguard.com) was cited in 14 of 95 (14.7%).
Across every answer run in the Machine Relations Index, not only the answers that named Vanguard, vanguard.com was cited in 41 of 28,201 (0.15%), by 5 of the 6 engines it observes. Its Index confidence grade is C, and the Index ranks it #567 of 32,242 cited domains and #282 of 27,839 other observed sources.
All categories
| Category | Named | Answers | Rate |
|---|---|---|---|
| Consumer Finance | 94 | 1,376 | 6.8% |
| Fintech | 1 | 1,585 | 0.1% |
Para Labs research that names Vanguard
How this is measured
Names are matched case-sensitively from each brand's own homepage title, in answers stored by the Machine Relations Index. Only derived counts are published here; no answer text is.
A brand appears only once it has been named in at least 10 answers on 7 separate days.
A name match counts a mention. It does not count a recommendation, and it does not measure sentiment.
Categories are the Index's buyer-question categories.
Source: Machine Relations Index.
FAQ
Does ChatGPT recommend Vanguard?
ChatGPT named Vanguard in 17 of 349 answers (4.9%) to buyer questions about Consumer Finance between May 10, 2026 and October 20, 2026. This record counts a name, not a recommendation: it does not judge whether the answer endorsed Vanguard.
Which sources do AI engines cite when they mention Vanguard?
The domains cited most often in answers that named Vanguard were unbiased.com (27 answers), nerdwallet.com (25 answers) and youtube.com (24 answers).
Which AI engine names Vanguard most often?
Gemini, at 14.4%: it named Vanguard in 45 of 313 answers to buyer questions about Consumer Finance.