How AI answer engines name Synchrony
Data through October 21, 2026
Across 1,376 answers ChatGPT, Claude, Gemini, Perplexity and Google's AI surfaces gave to buyer questions about Consumer Finance between May 10, 2026 and October 21, 2026, Synchrony was named in 41 (3.0%).
By engine
Answers each engine gave to buyer questions about Consumer Finance, and how many of them named Synchrony.
| Engine | Named | Answers | Rate |
|---|---|---|---|
| ChatGPT | 10 | 349 | 2.9% |
| Claude | 8 | 349 | 2.3% |
| Gemini | 9 | 313 | 2.9% |
| Perplexity | 13 | 349 | 3.7% |
| Google AI Mode | 0 | 12 | 0.0% |
| Google AI Overviews | 1 | 4 | 25.0% |
By question type
The same answers, split by the shape of the buyer question.
| Question type | Named | Answers | Rate |
|---|---|---|---|
| Best-of | 41 | 234 | 17.5% |
| Ranked list | 0 | 228 | 0.0% |
| Head-to-head | 0 | 231 | 0.0% |
| Is it worth it | 0 | 228 | 0.0% |
| How to choose | 0 | 227 | 0.0% |
| Problem first | 0 | 228 | 0.0% |
Week by week
Synchrony was named in at least one answer in 8 of the 9 weeks on record; the latest was the week of October 19, 2026.
Each week's answers to buyer questions about Consumer Finance, Monday to Sunday, newest first, and how many of them named Synchrony. The questions asked can differ from one week to the next.
| Week of | Named | Answers | Rate |
|---|---|---|---|
| 4 | 142 | 2.8% | |
| 6 | 174 | 3.4% | |
| 5 | 168 | 3.0% | |
| 2 | 168 | 1.2% | |
| 0 | 4 | 0.0% | |
| 7 | 192 | 3.6% | |
| 9 | 192 | 4.7% | |
| 3 | 168 | 1.8% | |
| 5 | 168 | 3.0% |
Named first
When an answer named Synchrony alongside another brand in this record, it was named first in 10 of 40 (25.0%).
Named alongside
- Ally: named together in 29 answers
- Capital One: named together in 24 answers
- EverBank: named together in 14 answers
- Sallie Mae: named together in 6 answers
- Wealthfront: named together in 3 answers
- Bank of America: named together in 1 answers
- Betterment: named together in 1 answers
- Vanguard: named together in 1 answers
Sources the engines cited when they named Synchrony
Domains cited in answers that named Synchrony, by the number of those answers that cited them.
| Domain | Answers |
|---|---|
| americanexpress.com | 22 |
| forbes.com | 18 |
| nerdwallet.com | 18 |
| bankrate.com | 17 |
| fool.com | 16 |
| cnbc.com | 15 |
| ally.com | 14 |
| marcus.com | 14 |
| yahoo.com | 14 |
| capitalone.com | 12 |
Synchrony's own site (synchrony.com) was cited in 7 of 41 (17.1%).
Across every answer run in the Machine Relations Index, not only the answers that named Synchrony, synchrony.com was cited in 13 of 29,566 (0.04%), by 4 of the 6 engines it observes. The Index is still collecting evidence on synchrony.com before it grades or ranks it.
Across every Consumer Finance buyer question, not only the answers that named Synchrony, the Machine Relations Index ranks which sources AI engines cite for Consumer Finance questions.
How this is measured
Names are matched case-sensitively from each brand's own homepage title, in answers stored by the Machine Relations Index. Only derived counts are published here; no answer text is.
A brand appears only once it has been named in at least 10 answers on 7 separate days.
A name match counts a mention. It does not count a recommendation, and it does not measure sentiment.
Categories are the Index's buyer-question categories.
Source: Machine Relations Index.
FAQ
Does ChatGPT recommend Synchrony?
ChatGPT named Synchrony in 10 of 349 answers (2.9%) to buyer questions about Consumer Finance between May 10, 2026 and October 21, 2026. This record counts a name, not a recommendation: it does not judge whether the answer endorsed Synchrony.
Which sources do AI engines cite when they mention Synchrony?
The domains cited most often in answers that named Synchrony were americanexpress.com (22 answers), forbes.com (18 answers) and nerdwallet.com (18 answers).
Which AI engine names Synchrony most often?
Google AI Overviews, at 25.0%: it named Synchrony in 1 of 4 answers to buyer questions about Consumer Finance.