How AI answer engines name Shadow
Data through October 21, 2026
Across 287 answers ChatGPT, Claude, Gemini, Perplexity and Google's AI surfaces gave to buyer questions about PR & Earned Media between May 10, 2026 and October 21, 2026, Shadow was named in 32 (11.1%).
By engine
Answers each engine gave to buyer questions about PR & Earned Media, and how many of them named Shadow.
| Engine | Named | Answers | Rate |
|---|---|---|---|
| ChatGPT | 11 | 52 | 21.2% |
| Claude | 15 | 52 | 28.8% |
| Gemini | 3 | 51 | 5.9% |
| Perplexity | 0 | 52 | 0.0% |
| Google AI Mode | 2 | 51 | 3.9% |
| Google AI Overviews | 1 | 29 | 3.4% |
By question type
The same answers, split by the shape of the buyer question.
| Question type | Named | Answers | Rate |
|---|---|---|---|
| News | 32 | 287 | 11.1% |
Week by week
Shadow was named in at least one answer in 6 of the 6 weeks on record; the latest was the week of June 29, 2026.
Each week's answers to buyer questions about PR & Earned Media, Monday to Sunday, newest first, and how many of them named Shadow. The questions asked can differ from one week to the next.
| Week of | Named | Answers | Rate |
|---|---|---|---|
| 7 | 36 | 19.4% | |
| 5 | 40 | 12.5% | |
| 1 | 54 | 1.9% | |
| 5 | 43 | 11.6% | |
| 6 | 31 | 19.4% | |
| 8 | 83 | 9.6% |
Named first
When an answer named Shadow alongside another brand in this record, it was named first in 6 of 32 (18.8%).
Named alongside
- Meltwater: named together in 26 answers
- Cision: named together in 11 answers
- Axios HQ: named together in 7 answers
- Hypotenuse AI: named together in 7 answers
- Talkwalker: named together in 6 answers
- Zoom: named together in 4 answers
- Claude: named together in 3 answers
- Prowly: named together in 3 answers
Sources the engines cited when they named Shadow
Domains cited in answers that named Shadow, by the number of those answers that cited them.
| Domain | Answers |
|---|---|
| meltwater.com | 13 |
| axios.com | 11 |
| brand24.com | 11 |
| prnewswire.com | 10 |
| designrush.com | 9 |
| jotform.com | 8 |
| axioshq.com | 7 |
| guideflow.com | 6 |
| reddit.com | 6 |
| muckrack.com | 5 |
Shadow's own site (shadow.inc) was cited in 32 of 32 (100.0%).
Across every answer run in the Machine Relations Index, not only the answers that named Shadow, shadow.inc was cited in 121 of 29,566 (0.41%), by all 6 engines it observes. Its Index confidence grade is B, and the Index ranks it #106 of 33,028 cited domains and #22 of 29,218 other observed sources.
How this is measured
Names are matched case-sensitively from each brand's own homepage title, in answers stored by the Machine Relations Index. Only derived counts are published here; no answer text is.
A brand appears only once it has been named in at least 10 answers on 7 separate days.
A name match counts a mention. It does not count a recommendation, and it does not measure sentiment.
Categories are the Index's buyer-question categories.
Source: Machine Relations Index.
FAQ
Does ChatGPT recommend Shadow?
ChatGPT named Shadow in 11 of 52 answers (21.2%) to buyer questions about PR & Earned Media between May 10, 2026 and October 21, 2026. This record counts a name, not a recommendation: it does not judge whether the answer endorsed Shadow.
Which sources do AI engines cite when they mention Shadow?
The domains cited most often in answers that named Shadow were meltwater.com (13 answers), axios.com (11 answers) and brand24.com (11 answers).
Which AI engine names Shadow most often?
Claude, at 28.8%: it named Shadow in 15 of 52 answers to buyer questions about PR & Earned Media.