How AI answer engines name Zoom
Data through October 20, 2026
Across 1,518 answers ChatGPT, Claude, Gemini, Perplexity and Google's AI surfaces gave to buyer questions about HR & Talent between May 10, 2026 and October 20, 2026, Zoom was named in 61 (4.0%).
Last 28 days: named in 51 of 2,029 answers in its home categories (2.5%), up 0.8 points from the 28 days before.
By engine
Answers each engine gave to buyer questions in the 10 categories where Zoom was named at least 3 times, and how many of them named Zoom.
| Engine | Named | Answers | Rate |
|---|---|---|---|
| ChatGPT | 26 | 2,293 | 1.1% |
| Claude | 29 | 2,375 | 1.2% |
| Gemini | 130 | 2,368 | 5.5% |
| Perplexity | 26 | 2,374 | 1.1% |
| Google AI Mode | 29 | 740 | 3.9% |
| Google AI Overviews | 9 | 285 | 3.2% |
By question type
The same answers, split by the shape of the buyer question.
| Question type | Named | Answers | Rate |
|---|---|---|---|
| Best-of | 33 | 1,207 | 2.7% |
| Ranked list | 7 | 1,143 | 0.6% |
| Head-to-head | 17 | 1,121 | 1.5% |
| Is it worth it | 29 | 1,234 | 2.4% |
| How to choose | 29 | 1,251 | 2.3% |
| Problem first | 10 | 1,228 | 0.8% |
| News | 124 | 3,251 | 3.8% |
Week by week
Zoom was named in at least one answer in 24 of the 25 weeks on record; the latest was the week of October 19, 2026.
Each week's answers to buyer questions in the 10 categories where Zoom was named at least 3 times, Monday to Sunday, newest first, and how many of them named Zoom. The questions asked can differ from one week to the next.
| Week of | Named | Answers | Rate |
|---|---|---|---|
| 5 | 263 | 1.9% | |
| 21 | 1,328 | 1.6% | |
| 21 | 1,178 | 1.8% | |
| 22 | 951 | 2.3% | |
| 3 | 168 | 1.8% | |
| 5 | 392 | 1.3% | |
| 5 | 368 | 1.4% | |
| 8 | 388 | 2.1% | |
| 10 | 384 | 2.6% | |
| 11 | 500 | 2.2% | |
| 9 | 595 | 1.5% | |
| 1 | 156 | 0.6% | |
| 1 | 84 | 1.2% | |
| 0 | 4 | 0.0% | |
| 1 | 88 | 1.1% | |
| 2 | 337 | 0.6% | |
| 4 | 304 | 1.3% | |
| 11 | 286 | 3.8% | |
| 24 | 376 | 6.4% | |
| 14 | 328 | 4.3% | |
| 9 | 221 | 4.1% | |
| 24 | 764 | 3.1% | |
| 22 | 666 | 3.3% | |
| 15 | 288 | 5.2% | |
| 1 | 18 | 5.6% |
Named first
When an answer named Zoom alongside another brand in this record, it was named first in 36 of 169 (21.3%).
Named alongside
- Salesforce: named together in 57 answers
- Workday: named together in 39 answers
- Meltwater: named together in 34 answers
- BambooHR: named together in 25 answers
- Cision: named together in 25 answers
- Agility PR Solutions: named together in 22 answers
- Okta: named together in 22 answers
- HubSpot: named together in 20 answers
Sources the engines cited when they named Zoom
Domains cited in answers that named Zoom, by the number of those answers that cited them.
| Domain | Answers |
|---|---|
| youtube.com | 32 |
| g2.com | 19 |
| agilitypr.com | 18 |
| forbes.com | 18 |
| reddit.com | 15 |
| dialpad.com | 13 |
| linkedin.com | 13 |
| ringcentral.com | 13 |
| unleash.ai | 13 |
| lhra.io | 12 |
Zoom's own site (zoom.com) was cited in 19 of 251 (7.6%).
Across every answer run in the Machine Relations Index, not only the answers that named Zoom, zoom.com was cited in 26 of 28,201 (0.09%), by 5 of the 6 engines it observes. The Index is still collecting evidence on zoom.com before it grades or ranks it.
All categories
| Category | Named | Answers | Rate |
|---|---|---|---|
| HR & Talent | 61 | 1,518 | 4.0% |
| Enterprise Software | 52 | 1,574 | 3.3% |
| Emergent Prosumer | 39 | 1,051 | 3.7% |
| PR & Earned Media | 37 | 287 | 12.9% |
| Healthcare Services | 19 | 1,559 | 1.2% |
| Education & Training | 18 | 1,083 | 1.7% |
| Cybersecurity | 8 | 1,662 | 0.5% |
| Sales, GTM & CRM | 8 | 179 | 4.5% |
| Martech & Advertising | 4 | 1,021 | 0.4% |
| Enterprise AI | 3 | 501 | 0.6% |
| Legal & Compliance | 1 | 486 | 0.2% |
| Physical Consumer Products | 1 | 356 | 0.3% |
Para Labs research that names Zoom
How this is measured
Names are matched case-sensitively from each brand's own homepage title, in answers stored by the Machine Relations Index. Only derived counts are published here; no answer text is.
A brand appears only once it has been named in at least 10 answers on 7 separate days.
A name match counts a mention. It does not count a recommendation, and it does not measure sentiment.
Categories are the Index's buyer-question categories.
Source: Machine Relations Index.
FAQ
Does ChatGPT recommend Zoom?
ChatGPT named Zoom in 26 of 2,293 answers (1.1%) to buyer questions in the 10 categories where Zoom was named at least 3 times between May 10, 2026 and October 20, 2026. This record counts a name, not a recommendation: it does not judge whether the answer endorsed Zoom.
Which sources do AI engines cite when they mention Zoom?
The domains cited most often in answers that named Zoom were youtube.com (32 answers), g2.com (19 answers) and agilitypr.com (18 answers).
Which AI engine names Zoom most often?
Gemini, at 5.5%: it named Zoom in 130 of 2,368 answers to buyer questions in the 10 categories where Zoom was named at least 3 times.