How AI answer engines name HubSpot
Data through October 10, 2026
Across 622 answers ChatGPT, Claude, Gemini, Perplexity and Google's AI surfaces gave to buyer questions about Martech & Advertising between May 10, 2026 and October 10, 2026, HubSpot was named in 153 (24.6%).
By engine
Answers each engine gave to buyer questions in the 8 categories where HubSpot was named at least 3 times, and how many of them named HubSpot.
| Engine | Named | Answers | Rate |
|---|---|---|---|
| ChatGPT | 53 | 1,620 | 3.3% |
| Claude | 45 | 1,664 | 2.7% |
| Gemini | 163 | 1,662 | 9.8% |
| Perplexity | 42 | 1,633 | 2.6% |
| Google AI Mode | 56 | 361 | 15.5% |
| Google AI Overviews | 14 | 133 | 10.5% |
By question type
The same answers, split by the shape of the buyer question.
| Question type | Named | Answers | Rate |
|---|---|---|---|
| Best-of | 34 | 926 | 3.7% |
| Ranked list | 34 | 812 | 4.2% |
| Head-to-head | 16 | 849 | 1.9% |
| Is it worth it | 29 | 917 | 3.2% |
| How to choose | 22 | 923 | 2.4% |
| Problem first | 27 | 895 | 3.0% |
| News | 211 | 1,751 | 12.1% |
Named first
When an answer named HubSpot alongside another brand in this record, it was named first in 89 of 341 (26.1%).
Named alongside
- Salesforce: named together in 265 answers
- Adobe: named together in 66 answers
- 6sense: named together in 42 answers
- Zendesk: named together in 42 answers
- Stripe: named together in 40 answers
- Demandbase: named together in 36 answers
- ActiveCampaign: named together in 23 answers
- Semrush: named together in 21 answers
Sources the engines cited when they named HubSpot
Domains cited in answers that named HubSpot, by the number of those answers that cited them.
| Domain | Answers |
|---|---|
| youtube.com | 68 |
| salesforce.com | 43 |
| reddit.com | 42 |
| gartner.com | 34 |
| g2.com | 33 |
| resonatehq.com | 27 |
| 6sense.com | 24 |
| linkedin.com | 24 |
| monday.com | 22 |
| zoominfo.com | 22 |
HubSpot's own site (hubspot.com) was cited in 46 of 376 (12.2%).
All categories
| Category | Named | Answers | Rate |
|---|---|---|---|
| Martech & Advertising | 153 | 622 | 24.6% |
| Enterprise Software | 111 | 1,395 | 8.0% |
| AI Visibility & GEO | 59 | 960 | 6.1% |
| PR & Earned Media | 14 | 287 | 4.9% |
| AI Security & Privacy | 12 | 974 | 1.2% |
| Education & Training | 11 | 906 | 1.2% |
| iGaming & Betting | 10 | 708 | 1.4% |
| HR & Talent | 3 | 1,221 | 0.2% |
| Emergent Prosumer | 1 | 875 | 0.1% |
| Enterprise AI | 1 | 501 | 0.2% |
| Fintech | 1 | 1,407 | 0.1% |
How this is measured
Names are matched case-sensitively from each brand's own homepage title, in answers stored by the Machine Relations Index. Only derived counts are published here; no answer text is.
A brand appears only once it has been named in at least 10 answers on 7 separate days.
A name match counts a mention. It does not count a recommendation, and it does not measure sentiment.
Categories are the Index's buyer-question categories.
Source: Machine Relations Index.
FAQ
Does ChatGPT recommend HubSpot?
ChatGPT named HubSpot in 53 of 1,620 answers (3.3%) to buyer questions in the 8 categories where HubSpot was named at least 3 times between May 10, 2026 and October 10, 2026. This record counts a name, not a recommendation: it does not judge whether the answer endorsed HubSpot.
Which sources do AI engines cite when they mention HubSpot?
The domains cited most often in answers that named HubSpot were youtube.com (68 answers), salesforce.com (43 answers) and reddit.com (42 answers).
Which AI engine names HubSpot most often?
Google AI Mode, at 15.5%: it named HubSpot in 56 of 361 answers to buyer questions in the 8 categories where HubSpot was named at least 3 times.