How AI answer engines name Hootsuite
Data through October 24, 2026
Across 287 answers ChatGPT, Claude, Gemini, Perplexity and Google's AI surfaces gave to buyer questions about PR & Earned Media between May 10, 2026 and October 24, 2026, Hootsuite was named in 16 (5.6%).
By engine
Answers each engine gave to buyer questions about PR & Earned Media, AI Visibility & GEO and Martech & Advertising, and how many of them named Hootsuite.
| Engine | Named | Answers | Rate |
|---|---|---|---|
| ChatGPT | 8 | 597 | 1.3% |
| Claude | 2 | 601 | 0.3% |
| Gemini | 10 | 593 | 1.7% |
| Perplexity | 3 | 601 | 0.5% |
| Google AI Mode | 2 | 192 | 1.0% |
| Google AI Overviews | 0 | 95 | 0.0% |
By question type
The same answers, split by the shape of the buyer question.
| Question type | Named | Answers | Rate |
|---|---|---|---|
| Best-of | 0 | 320 | 0.0% |
| Ranked list | 6 | 277 | 2.2% |
| Head-to-head | 0 | 311 | 0.0% |
| Is it worth it | 0 | 338 | 0.0% |
| How to choose | 0 | 318 | 0.0% |
| Problem first | 0 | 335 | 0.0% |
| News | 19 | 780 | 2.4% |
Week by week
Hootsuite was named in at least one answer in 9 of the 18 weeks on record; the latest was the week of October 19, 2026.
Each week's answers to buyer questions about PR & Earned Media, AI Visibility & GEO and Martech & Advertising, Monday to Sunday, newest first, and how many of them named Hootsuite. The questions asked can differ from one week to the next.
| Week of | Named | Answers | Rate |
|---|---|---|---|
| 1 | 348 | 0.3% | |
| 1 | 372 | 0.3% | |
| 2 | 191 | 1.0% | |
| 0 | 196 | 0.0% | |
| 0 | 168 | 0.0% | |
| 0 | 112 | 0.0% | |
| 0 | 160 | 0.0% | |
| 2 | 180 | 1.1% | |
| 0 | 172 | 0.0% | |
| 3 | 78 | 3.8% | |
| 0 | 82 | 0.0% | |
| 0 | 108 | 0.0% | |
| 1 | 89 | 1.1% | |
| 2 | 62 | 3.2% | |
| 11 | 199 | 5.5% | |
| 2 | 111 | 1.8% | |
| 0 | 48 | 0.0% | |
| 0 | 3 | 0.0% |
Named first
When an answer named Hootsuite alongside another brand in this record, it was named first in 3 of 25 (12.0%).
Named alongside
- Meltwater: named together in 16 answers
- Talkwalker: named together in 15 answers
- Cision: named together in 14 answers
- Brandwatch: named together in 12 answers
- Claude: named together in 6 answers
- Perplexity: named together in 6 answers
- Sprout Social: named together in 6 answers
- HubSpot: named together in 5 answers
Sources the engines cited when they named Hootsuite
Domains cited in answers that named Hootsuite, by the number of those answers that cited them.
| Domain | Answers |
|---|---|
| shadow.inc | 9 |
| launchmetrics.com | 8 |
| reddit.com | 8 |
| brand24.com | 7 |
| meltwater.com | 7 |
| g2.com | 6 |
| pr.co | 6 |
| gartner.com | 5 |
| guideflow.com | 5 |
| prowly.com | 5 |
Hootsuite's own site (hootsuite.com) was cited in 6 of 25 (24.0%).
Across every answer run in the Machine Relations Index, not only the answers that named Hootsuite, hootsuite.com was cited in 8 of 30,766 (0.03%), by 3 of the 6 engines it observes. The Index is still collecting evidence on hootsuite.com before it grades or ranks it.
Across every AI Visibility & GEO buyer question, not only the answers that named Hootsuite, the Machine Relations Index ranks which sources AI engines cite for AI Visibility & GEO questions.
All categories
| Category | Named | Answers | Rate |
|---|---|---|---|
| PR & Earned Media | 16 | 287 | 5.6% |
| AI Visibility & GEO | 6 | 1,338 | 0.4% |
| Martech & Advertising | 3 | 1,054 | 0.3% |
How this is measured
Names are matched case-sensitively from each brand's own homepage title, in answers stored by the Machine Relations Index. Only derived counts are published here; no answer text is.
A brand appears only once it has been named in at least 10 answers on 7 separate days.
A name match counts a mention. It does not count a recommendation, and it does not measure sentiment.
Categories are the Index's buyer-question categories.
Source: Machine Relations Index.
FAQ
Does ChatGPT recommend Hootsuite?
ChatGPT named Hootsuite in 8 of 597 answers (1.3%) to buyer questions about PR & Earned Media, AI Visibility & GEO and Martech & Advertising between May 10, 2026 and October 24, 2026. This record counts a name, not a recommendation: it does not judge whether the answer endorsed Hootsuite.
Which sources do AI engines cite when they mention Hootsuite?
The domains cited most often in answers that named Hootsuite were shadow.inc (9 answers), launchmetrics.com (8 answers) and reddit.com (8 answers).
Which AI engine names Hootsuite most often?
Gemini, at 1.7%: it named Hootsuite in 10 of 593 answers to buyer questions about PR & Earned Media, AI Visibility & GEO and Martech & Advertising.