How AI answer engines name Insider One
Data through October 10, 2026
Across 622 answers ChatGPT, Claude, Gemini, Perplexity and Google's AI surfaces gave to buyer questions about Martech & Advertising between May 10, 2026 and October 10, 2026, Insider One was named in 17 (2.7%).
By engine
Answers each engine gave to buyer questions about Martech & Advertising, and how many of them named Insider One.
| Engine | Named | Answers | Rate |
|---|---|---|---|
| ChatGPT | 0 | 121 | 0.0% |
| Claude | 0 | 121 | 0.0% |
| Gemini | 3 | 121 | 2.5% |
| Perplexity | 2 | 121 | 1.7% |
| Google AI Mode | 10 | 101 | 9.9% |
| Google AI Overviews | 2 | 37 | 5.4% |
By question type
The same answers, split by the shape of the buyer question.
| Question type | Named | Answers | Rate |
|---|---|---|---|
| Best-of | 1 | 45 | 2.2% |
| Is it worth it | 0 | 28 | 0.0% |
| How to choose | 0 | 28 | 0.0% |
| Problem first | 0 | 28 | 0.0% |
| News | 16 | 493 | 3.2% |
Named first
When an answer named Insider One alongside another brand in this record, it was named first in 4 of 15 (26.7%).
Named alongside
- Adobe: named together in 12 answers
- Salesforce: named together in 12 answers
- HubSpot: named together in 8 answers
- Landbase: named together in 4 answers
- Databricks: named together in 3 answers
- 6sense: named together in 2 answers
- Demandbase: named together in 2 answers
- Hightouch: named together in 2 answers
Sources the engines cited when they named Insider One
Domains cited in answers that named Insider One, by the number of those answers that cited them.
| Domain | Answers |
|---|---|
| marrinadecisions.com | 6 |
| gartner.com | 5 |
| martech.org | 5 |
| technologychecker.io | 5 |
| emarketer.com | 4 |
| landbase.com | 4 |
| maestra.io | 4 |
| nudgify.com | 4 |
| sequenzy.com | 4 |
| youtube.com | 4 |
Insider One's own site (insiderone.com) was cited in 14 of 17 (82.4%).
How this is measured
Names are matched case-sensitively from each brand's own homepage title, in answers stored by the Machine Relations Index. Only derived counts are published here; no answer text is.
A brand appears only once it has been named in at least 10 answers on 7 separate days.
A name match counts a mention. It does not count a recommendation, and it does not measure sentiment.
Categories are the Index's buyer-question categories.
Source: Machine Relations Index.
FAQ
Does ChatGPT recommend Insider One?
ChatGPT did not name Insider One in any of its 121 answers to buyer questions about Martech & Advertising between May 10, 2026 and October 10, 2026.
Which sources do AI engines cite when they mention Insider One?
The domains cited most often in answers that named Insider One were marrinadecisions.com (6 answers), gartner.com (5 answers) and martech.org (5 answers).
Which AI engine names Insider One most often?
Google AI Mode, at 9.9%: it named Insider One in 10 of 101 answers to buyer questions about Martech & Advertising.