How AI answer engines name Spotify
Data through November 2, 2026
Across 489 answers ChatGPT, Claude, Gemini, Perplexity and Google's AI surfaces gave to buyer questions about Infrastructure & Dev Tools between May 10, 2026 and November 2, 2026, Spotify was named in 10 (2.0%).
Last 28 days: named in 9 of 1,738 answers in its home categories (0.5%), down 0.1 points from the 28 days before.
By engine
Answers each engine gave to buyer questions in the 4 categories where Spotify was named at least 3 times, and how many of them named Spotify.
| Engine | Named | Answers | Rate |
|---|---|---|---|
| ChatGPT | 0 | 1,278 | 0.0% |
| Claude | 3 | 1,268 | 0.2% |
| Gemini | 23 | 1,168 | 2.0% |
| Perplexity | 0 | 1,278 | 0.0% |
| Google AI Mode | 7 | 256 | 2.7% |
| Google AI Overviews | 1 | 89 | 1.1% |
By question type
The same answers, split by the shape of the buyer question.
| Question type | Named | Answers | Rate |
|---|---|---|---|
| Best-of | 0 | 737 | 0.0% |
| Ranked list | 2 | 720 | 0.3% |
| Head-to-head | 9 | 725 | 1.2% |
| Is it worth it | 1 | 723 | 0.1% |
| How to choose | 8 | 719 | 1.1% |
| Problem first | 2 | 724 | 0.3% |
| News | 12 | 989 | 1.2% |
Week by week
Spotify was named in at least one answer in 13 of the 24 weeks on record; the latest was the week of October 26, 2026.
Each week's answers to buyer questions in the 4 categories where Spotify was named at least 3 times, Monday to Sunday, newest first, and how many of them named Spotify. The questions asked can differ from one week to the next.
| Week of | Named | Answers | Rate |
|---|---|---|---|
| 3 | 456 | 0.7% | |
| 1 | 478 | 0.2% | |
| 3 | 530 | 0.6% | |
| 3 | 526 | 0.6% | |
| 4 | 504 | 0.8% | |
| 0 | 96 | 0.0% | |
| 2 | 352 | 0.6% | |
| 2 | 374 | 0.5% | |
| 0 | 248 | 0.0% | |
| 0 | 60 | 0.0% | |
| 0 | 4 | 0.0% | |
| 0 | 192 | 0.0% | |
| 4 | 192 | 2.1% | |
| 0 | 168 | 0.0% | |
| 0 | 168 | 0.0% | |
| 2 | 96 | 2.1% | |
| 0 | 80 | 0.0% | |
| 0 | 106 | 0.0% | |
| 4 | 97 | 4.1% | |
| 0 | 64 | 0.0% | |
| 1 | 222 | 0.5% | |
| 2 | 222 | 0.9% | |
| 3 | 96 | 3.1% | |
| 0 | 6 | 0.0% |
Named first
When an answer named Spotify alongside another brand in this record, it was named first in 3 of 34 (8.8%).
Named alongside
- Bark: named together in 8 answers
- Equifax: named together in 8 answers
- Capital One: named together in 7 answers
- Stripe: named together in 7 answers
- Experian: named together in 6 answers
- Kubernetes: named together in 6 answers
- Red Hat: named together in 4 answers
- LangChain: named together in 3 answers
Sources the engines cited when they named Spotify
Domains cited in answers that named Spotify, by the number of those answers that cited them.
| Domain | Answers |
|---|---|
| youtube.com | 6 |
| gartner.com | 5 |
| platformengineering.com | 5 |
| redhat.com | 5 |
| dev.to | 4 |
| duplocloud.com | 4 |
| futurumgroup.com | 4 |
| platformengineering.org | 4 |
| keyholesoftware.com | 3 |
| linkedin.com | 3 |
Spotify's own site (spotify.com) was cited in 0 of 38 (0.0%).
Across every answer run in the Machine Relations Index, not only the answers that named Spotify, spotify.com was cited in 3 of 35,111 (0.01%), by 2 of the 6 engines it observes. The Index is still collecting evidence on spotify.com before it grades or ranks it.
Across every Family Software buyer question, not only the answers that named Spotify, the Machine Relations Index ranks which sources AI engines cite for Family Software questions.
All categories
| Category | Named | Answers | Rate |
|---|---|---|---|
| Infrastructure & Dev Tools | 10 | 489 | 2.0% |
| Family Software | 9 | 1,408 | 0.6% |
| Consumer Finance | 8 | 1,552 | 0.5% |
| Fintech | 7 | 1,888 | 0.4% |
| Education & Training | 1 | 1,395 | 0.1% |
| Enterprise Software | 1 | 1,885 | 0.1% |
| Martech & Advertising | 1 | 1,213 | 0.1% |
| VC & Private Equity | 1 | 390 | 0.3% |
How this is measured
Names are matched case-sensitively from each brand's own homepage title, in answers stored by the Machine Relations Index. Only derived counts are published here; no answer text is.
A brand appears only once it has been named in at least 10 answers on 7 separate days.
A name match counts a mention. It does not count a recommendation, and it does not measure sentiment.
Categories are the Index's buyer-question categories.
Source: Machine Relations Index.
FAQ
Does ChatGPT recommend Spotify?
ChatGPT did not name Spotify in any of its 1,278 answers to buyer questions in the 4 categories where Spotify was named at least 3 times between May 10, 2026 and November 2, 2026.
Which sources do AI engines cite when they mention Spotify?
The domains cited most often in answers that named Spotify were youtube.com (6 answers), gartner.com (5 answers) and platformengineering.com (5 answers).
Which AI engine names Spotify most often?
Google AI Mode, at 2.7%: it named Spotify in 7 of 256 answers to buyer questions in the 4 categories where Spotify was named at least 3 times.