How AI answer engines name Experian
Data through October 27, 2026
Across 1,552 answers ChatGPT, Claude, Gemini, Perplexity and Google's AI surfaces gave to buyer questions about Consumer Finance between May 10, 2026 and October 27, 2026, Experian was named in 77 (5.0%).
Last 28 days: named in 35 of 1,903 answers in its home categories (1.8%), up 0.6 points from the 28 days before.
By engine
Answers each engine gave to buyer questions in the 4 categories where Experian was named at least 3 times, and how many of them named Experian.
| Engine | Named | Answers | Rate |
|---|---|---|---|
| ChatGPT | 19 | 1,411 | 1.3% |
| Claude | 18 | 1,411 | 1.3% |
| Gemini | 38 | 1,342 | 2.8% |
| Perplexity | 17 | 1,411 | 1.2% |
| Google AI Mode | 8 | 378 | 2.1% |
| Google AI Overviews | 2 | 143 | 1.4% |
By question type
The same answers, split by the shape of the buyer question.
| Question type | Named | Answers | Rate |
|---|---|---|---|
| Best-of | 6 | 782 | 0.8% |
| Ranked list | 1 | 748 | 0.1% |
| Head-to-head | 1 | 774 | 0.1% |
| Is it worth it | 2 | 774 | 0.3% |
| How to choose | 75 | 770 | 9.7% |
| Problem first | 7 | 761 | 0.9% |
| News | 10 | 1,487 | 0.7% |
Week by week
Experian was named in at least one answer in 19 of the 24 weeks on record; the latest was the week of October 26, 2026.
Each week's answers to buyer questions in the 4 categories where Experian was named at least 3 times, Monday to Sunday, newest first, and how many of them named Experian. The questions asked can differ from one week to the next.
| Week of | Named | Answers | Rate |
|---|---|---|---|
| 11 | 224 | 4.9% | |
| 7 | 617 | 1.1% | |
| 10 | 756 | 1.3% | |
| 10 | 656 | 1.5% | |
| 9 | 500 | 1.8% | |
| 0 | 8 | 0.0% | |
| 3 | 292 | 1.0% | |
| 2 | 376 | 0.5% | |
| 2 | 372 | 0.5% | |
| 0 | 84 | 0.0% | |
| 0 | 4 | 0.0% | |
| 12 | 192 | 6.3% | |
| 11 | 192 | 5.7% | |
| 7 | 168 | 4.2% | |
| 8 | 168 | 4.8% | |
| 1 | 138 | 0.7% | |
| 2 | 123 | 1.6% | |
| 1 | 162 | 0.6% | |
| 1 | 145 | 0.7% | |
| 1 | 95 | 1.1% | |
| 2 | 338 | 0.6% | |
| 0 | 333 | 0.0% | |
| 2 | 144 | 1.4% | |
| 0 | 9 | 0.0% |
Named first
When an answer named Experian alongside another brand in this record, it was named first in 35 of 100 (35.0%).
Named alongside
- Equifax: named together in 76 answers
- Capital One: named together in 55 answers
- Bank of America: named together in 14 answers
- Waystar: named together in 10 answers
- Bureau: named together in 6 answers
- Meta: named together in 4 answers
- Adobe: named together in 2 answers
- HubSpot: named together in 2 answers
Sources the engines cited when they named Experian
Domains cited in answers that named Experian, by the number of those answers that cited them.
| Domain | Answers |
|---|---|
| bankrate.com | 25 |
| forbes.com | 19 |
| experian.com | 18 |
| nerdwallet.com | 17 |
| chase.com | 14 |
| youtube.com | 13 |
| mastercard.com | 12 |
| reddit.com | 12 |
| capitalone.com | 11 |
| creditkarma.com | 11 |
Experian's own site (experian.co.uk) was cited in 0 of 104 (0.0%).
Across every answer run in the Machine Relations Index, not only the answers that named Experian, experian.co.uk was cited in 2 of 32,187 (0.01%), by 1 of the 6 engines it observes. The Index is still collecting evidence on experian.co.uk before it grades or ranks it.
Across every Consumer Finance buyer question, not only the answers that named Experian, the Machine Relations Index ranks which sources AI engines cite for Consumer Finance questions.
All categories
| Category | Named | Answers | Rate |
|---|---|---|---|
| Consumer Finance | 77 | 1,552 | 5.0% |
| Healthcare Services | 16 | 1,689 | 0.9% |
| Martech & Advertising | 5 | 1,102 | 0.5% |
| Fintech | 4 | 1,753 | 0.2% |
| AI Security & Privacy | 1 | 1,487 | 0.1% |
| iGaming & Betting | 1 | 1,057 | 0.1% |
How this is measured
Names are matched case-sensitively from each brand's own homepage title, in answers stored by the Machine Relations Index. Only derived counts are published here; no answer text is.
A brand appears only once it has been named in at least 10 answers on 7 separate days.
A name match counts a mention. It does not count a recommendation, and it does not measure sentiment.
Categories are the Index's buyer-question categories.
Source: Machine Relations Index.
FAQ
Does ChatGPT recommend Experian?
ChatGPT named Experian in 19 of 1,411 answers (1.3%) to buyer questions in the 4 categories where Experian was named at least 3 times between May 10, 2026 and October 27, 2026. This record counts a name, not a recommendation: it does not judge whether the answer endorsed Experian.
Which sources do AI engines cite when they mention Experian?
The domains cited most often in answers that named Experian were bankrate.com (25 answers), forbes.com (19 answers) and experian.com (18 answers).
Which AI engine names Experian most often?
Gemini, at 2.8%: it named Experian in 38 of 1,342 answers to buyer questions in the 4 categories where Experian was named at least 3 times.