How AI answer engines name Zeta Global
Data through October 10, 2026
Across 622 answers ChatGPT, Claude, Gemini, Perplexity and Google's AI surfaces gave to buyer questions about Martech & Advertising between May 10, 2026 and October 10, 2026, Zeta Global was named in 10 (1.6%).
By engine
Answers each engine gave to buyer questions about Martech & Advertising, and how many of them named Zeta Global.
| Engine | Named | Answers | Rate |
|---|---|---|---|
| ChatGPT | 1 | 121 | 0.8% |
| Claude | 2 | 121 | 1.7% |
| Gemini | 3 | 121 | 2.5% |
| Perplexity | 1 | 121 | 0.8% |
| Google AI Mode | 3 | 101 | 3.0% |
| Google AI Overviews | 0 | 37 | 0.0% |
By question type
The same answers, split by the shape of the buyer question.
| Question type | Named | Answers | Rate |
|---|---|---|---|
| Best-of | 0 | 45 | 0.0% |
| Is it worth it | 0 | 28 | 0.0% |
| How to choose | 0 | 28 | 0.0% |
| Problem first | 0 | 28 | 0.0% |
| News | 10 | 493 | 2.0% |
Named first
When an answer named Zeta Global alongside another brand in this record, it was named first in 0 of 9 (0.0%).
Named alongside
- Salesforce: named together in 9 answers
- Adobe: named together in 7 answers
- Hightouch: named together in 2 answers
- Semrush: named together in 2 answers
- Databricks: named together in 1 answers
- HubSpot: named together in 1 answers
- Insider One: named together in 1 answers
- Landbase: named together in 1 answers
Sources the engines cited when they named Zeta Global
Domains cited in answers that named Zeta Global, by the number of those answers that cited them.
| Domain | Answers |
|---|---|
| martech.org | 5 |
| cmswire.com | 4 |
| landbase.com | 4 |
| lincolninternational.com | 4 |
| businessinsider.com | 3 |
| cdp.com | 3 |
| futurumgroup.com | 3 |
| kearney.com | 3 |
| linkedin.com | 3 |
| tkm-consultants.com | 3 |
Zeta Global's own site (zetaglobal.com) was cited in 0 of 10 (0.0%).
How this is measured
Names are matched case-sensitively from each brand's own homepage title, in answers stored by the Machine Relations Index. Only derived counts are published here; no answer text is.
A brand appears only once it has been named in at least 10 answers on 7 separate days.
A name match counts a mention. It does not count a recommendation, and it does not measure sentiment.
Categories are the Index's buyer-question categories.
Source: Machine Relations Index.
FAQ
Does ChatGPT recommend Zeta Global?
ChatGPT named Zeta Global in 1 of 121 answers (0.8%) to buyer questions about Martech & Advertising between May 10, 2026 and October 10, 2026. This record counts a name, not a recommendation: it does not judge whether the answer endorsed Zeta Global.
Which sources do AI engines cite when they mention Zeta Global?
The domains cited most often in answers that named Zeta Global were martech.org (5 answers), cmswire.com (4 answers) and landbase.com (4 answers).
Which AI engine names Zeta Global most often?
Google AI Mode, at 3.0%: it named Zeta Global in 3 of 101 answers to buyer questions about Martech & Advertising.