How AI answer engines name Figma
Data through November 6, 2026
Across 1,885 answers ChatGPT, Claude, Gemini, Perplexity and Google's AI surfaces gave to buyer questions about Enterprise Software between May 10, 2026 and November 6, 2026, Figma was named in 31 (1.6%).
Last 28 days: named in 7 of 1,482 answers (0.5%) to buyer questions about Enterprise Software, HR & Talent and Martech & Advertising, down 0.2 points from the 28 days before.
By engine
Answers each engine gave to buyer questions about Enterprise Software, HR & Talent and Martech & Advertising, and how many of them named Figma.
| Engine | Named | Answers | Rate |
|---|---|---|---|
| ChatGPT | 1 | 1,147 | 0.1% |
| Claude | 2 | 1,153 | 0.2% |
| Gemini | 30 | 1,043 | 2.9% |
| Perplexity | 3 | 1,152 | 0.3% |
| Google AI Mode | 5 | 382 | 1.3% |
| Google AI Overviews | 0 | 153 | 0.0% |
By question type
The same answers, split by the shape of the buyer question.
| Question type | Named | Answers | Rate |
|---|---|---|---|
| Best-of | 1 | 600 | 0.2% |
| Ranked list | 2 | 571 | 0.4% |
| Head-to-head | 0 | 567 | 0.0% |
| Is it worth it | 1 | 616 | 0.2% |
| How to choose | 4 | 588 | 0.7% |
| Problem first | 17 | 624 | 2.7% |
| News | 16 | 1,464 | 1.1% |
Week by week
Figma was named in at least one answer in 18 of the 22 weeks on record; the latest was the week of November 2, 2026.
Each week's answers to buyer questions about Enterprise Software, HR & Talent and Martech & Advertising, Monday to Sunday, newest first, and how many of them named Figma. The questions asked can differ from one week to the next.
| Week of | Named | Answers | Rate |
|---|---|---|---|
| 1 | 185 | 0.5% | |
| 0 | 463 | 0.0% | |
| 4 | 532 | 0.8% | |
| 4 | 463 | 0.9% | |
| 2 | 485 | 0.4% | |
| 4 | 311 | 1.3% | |
| 1 | 132 | 0.8% | |
| 1 | 192 | 0.5% | |
| 0 | 184 | 0.0% | |
| 3 | 192 | 1.6% | |
| 2 | 136 | 1.5% | |
| 2 | 152 | 1.3% | |
| 1 | 139 | 0.7% | |
| 0 | 124 | 0.0% | |
| 2 | 123 | 1.6% | |
| 1 | 162 | 0.6% | |
| 1 | 134 | 0.7% | |
| 4 | 91 | 4.4% | |
| 4 | 344 | 1.2% | |
| 3 | 333 | 0.9% | |
| 1 | 144 | 0.7% | |
| 0 | 9 | 0.0% |
Named first
When an answer named Figma alongside another brand in this record, it was named first in 8 of 36 (22.2%).
Named alongside
- Salesforce: named together in 12 answers
- GitHub: named together in 10 answers
- HubSpot: named together in 10 answers
- Make: named together in 8 answers
- Databricks: named together in 6 answers
- Okta: named together in 5 answers
- Stripe: named together in 5 answers
- Pragmatic: named together in 4 answers
Other sources the engines cited when they named Figma
Domains other than Figma's own sites, ranked by the number of answers that named Figma and cited each domain. Own-site citations are shown separately below.
| Domain | Answers |
|---|---|
| crunchbase.com | 11 |
| saastr.com | 10 |
| acquinox.capital | 5 |
| linkedin.com | 5 |
| youtube.com | 5 |
| publicsaascompanies.com | 4 |
| saas-capital.com | 4 |
| softwareequity.com | 4 |
| aventis-advisors.com | 3 |
| home.saxo | 3 |
Figma's own site (figma.com) was cited in 1 of 45 (2.2%).
Across every answer run in the Machine Relations Index, not only the answers that named Figma, figma.com was cited in 2 of 36,708 (0.01%), by 2 of the 6 engines it observes. The Index is still collecting evidence on figma.com before it grades or ranks it.
Across every Enterprise Software buyer question, not only the answers that named Figma, the Machine Relations Index ranks which sources AI engines cite for Enterprise Software questions.
All categories
| Category | Named | Answers | Rate |
|---|---|---|---|
| Enterprise Software | 31 | 1,885 | 1.6% |
| HR & Talent | 5 | 1,840 | 0.3% |
| Martech & Advertising | 5 | 1,305 | 0.4% |
| Infrastructure & Dev Tools | 2 | 489 | 0.4% |
| Cybersecurity | 1 | 2,116 | <0.1% |
| Professional Services | 1 | 643 | 0.2% |
How this is measured
Names are matched case-sensitively from each brand's own homepage title, in answers stored by the Machine Relations Index. Only derived counts are published here; no answer text is.
A brand appears only once it has been named in at least 10 answers on 7 separate days.
A name match counts a mention. It does not count a recommendation, and it does not measure sentiment.
Categories are the Index's buyer-question categories.
Source: Machine Relations Index.
FAQ
Does ChatGPT recommend Figma?
ChatGPT named Figma in 1 of 1,147 answers (0.1%) to buyer questions about Enterprise Software, HR & Talent and Martech & Advertising between May 10, 2026 and November 6, 2026. This record counts a name, not a recommendation: it does not judge whether the answer endorsed Figma.
Which sources do AI engines cite when they mention Figma?
Excluding Figma's own sites, the domains cited most often in answers that named Figma were crunchbase.com (11 answers), saastr.com (10 answers) and acquinox.capital (5 answers). Figma's own site (figma.com) was cited in 1 of 45 (2.2%).
Which AI engine names Figma most often?
Gemini, at 2.9%: it named Figma in 30 of 1,043 answers to buyer questions about Enterprise Software, HR & Talent and Martech & Advertising.