How AI answer engines name Digital PR
Data through October 21, 2026
Across 1,316 answers ChatGPT, Claude, Gemini, Perplexity and Google's AI surfaces gave to buyer questions about AI Visibility & GEO between May 10, 2026 and October 21, 2026, Digital PR was named in 61 (4.6%).
By engine
Answers each engine gave to buyer questions about AI Visibility & GEO and Professional Services, and how many of them named Digital PR.
| Engine | Named | Answers | Rate |
|---|---|---|---|
| ChatGPT | 3 | 411 | 0.7% |
| Claude | 4 | 415 | 1.0% |
| Gemini | 62 | 414 | 15.0% |
| Perplexity | 1 | 415 | 0.2% |
| Google AI Mode | 1 | 30 | 3.3% |
| Google AI Overviews | 0 | 20 | 0.0% |
By question type
The same answers, split by the shape of the buyer question.
| Question type | Named | Answers | Rate |
|---|---|---|---|
| Best-of | 5 | 281 | 1.8% |
| Ranked list | 1 | 242 | 0.4% |
| Head-to-head | 11 | 301 | 3.7% |
| Is it worth it | 30 | 303 | 9.9% |
| How to choose | 4 | 279 | 1.4% |
| Problem first | 20 | 299 | 6.7% |
Week by week
Digital PR was named in at least one answer in 8 of the 9 weeks on record; the latest was the week of October 19, 2026.
Each week's answers to buyer questions about AI Visibility & GEO and Professional Services, Monday to Sunday, newest first, and how many of them named Digital PR. The questions asked can differ from one week to the next.
| Week of | Named | Answers | Rate |
|---|---|---|---|
| 13 | 327 | 4.0% | |
| 13 | 358 | 3.6% | |
| 0 | 60 | 0.0% | |
| 9 | 168 | 5.4% | |
| 6 | 168 | 3.6% | |
| 9 | 112 | 8.0% | |
| 13 | 160 | 8.1% | |
| 7 | 180 | 3.9% | |
| 1 | 172 | 0.6% |
Named first
When an answer named Digital PR alongside another brand in this record, it was named first in 6 of 48 (12.5%).
Named alongside
- Claude: named together in 43 answers
- Semrush: named together in 13 answers
- Peec AI: named together in 12 answers
- BrightEdge: named together in 5 answers
- HubSpot: named together in 5 answers
- AthenaHQ: named together in 2 answers
- GitHub: named together in 2 answers
- Salesforce: named together in 2 answers
Sources the engines cited when they named Digital PR
Domains cited in answers that named Digital PR, by the number of those answers that cited them.
| Domain | Answers |
|---|---|
| reddit.com | 15 |
| youtube.com | 9 |
| jasper.ai | 6 |
| seranking.com | 5 |
| authoritytech.io | 4 |
| medium.com | 4 |
| searchengineland.com | 4 |
| forbes.com | 3 |
| omnibound.ai | 3 |
| pr.digital | 3 |
Digital PR's own site (digitalpr.co.uk) was cited in 0 of 71 (0.0%).
Across every AI Visibility & GEO buyer question, not only the answers that named Digital PR, the Machine Relations Index ranks which sources AI engines cite for AI Visibility & GEO questions.
All categories
| Category | Named | Answers | Rate |
|---|---|---|---|
| AI Visibility & GEO | 61 | 1,316 | 4.6% |
| Professional Services | 10 | 389 | 2.6% |
How this is measured
Names are matched case-sensitively from each brand's own homepage title, in answers stored by the Machine Relations Index. Only derived counts are published here; no answer text is.
A brand appears only once it has been named in at least 10 answers on 7 separate days.
A name match counts a mention. It does not count a recommendation, and it does not measure sentiment.
Categories are the Index's buyer-question categories.
Source: Machine Relations Index.
FAQ
Does ChatGPT recommend Digital PR?
ChatGPT named Digital PR in 3 of 411 answers (0.7%) to buyer questions about AI Visibility & GEO and Professional Services between May 10, 2026 and October 21, 2026. This record counts a name, not a recommendation: it does not judge whether the answer endorsed Digital PR.
Which sources do AI engines cite when they mention Digital PR?
The domains cited most often in answers that named Digital PR were reddit.com (15 answers), youtube.com (9 answers) and jasper.ai (6 answers).
Which AI engine names Digital PR most often?
Gemini, at 15.0%: it named Digital PR in 62 of 414 answers to buyer questions about AI Visibility & GEO and Professional Services.